Social Media Advertising

Social media ads can accelerate the growth of your online presence via gaining new followers, increasing overall reach or generating new customers. With more advanced targeting than ever before, social media ads are essential for businesses wanting to scale.

 

 

Get in touch: 0115 727 0038

Grow your audience, increase engagement and 'supercharge' your digital marketing campaigns.

Over the past few years, social media advertising has become extremely popular among businesses as advertising on social media has proven to be a profitable channel to generating sales, leads, page likes, engagement and website traffic. For over 8 years, we have worked with businesses of all sizes to help them create, manage and optimise effective and profitable social media advertising campaigns which have helped them to grow and develop further.

Similar to Pay Per Click advertising on platforms such as Google, social media ads can accelerate the growth of your online presence whether this is through gaining new followers, increasing overall reach or gaining conversions. Social media advertising is available on a range of platforms including Facebook, Twitter, Instagram, LinkedIn and Pinterest and choosing which platform your business should advertise on depends on a range of factors such as business type, industry and objectives.

 

Campaign Types

Follower Campaigns
For any new business or startup, it’s essential to grow your audience online. A follower campaign is a great way to reach out to a new audience to encourage them to like/follow you online. Users will be targeted based on their interests, demographics, location etc. as specified in the campaign setup process.
Lead Generation
Perhaps your business is looking to generate new leads or enquiries? A lead generation campaign is the initiation of customer interest and allows the users to complete a simple form which results in a lead. This could be a sales lead, an enquiry or a subscription to a newsletter for example.
Conversions 
Particularly for e-commerce businesses, your main objective is to increase conversions and sales of your product/service. Conversion campaigns allow users to purchase through your campaign by visiting your website.
Retargeting
Have you experienced abandoned shopping carts? Do not worry, everyone does! With a retargeting campaign, you are able to retarget these users with an ad which is displaying the products they added to their basket and encourages them back to your website to complete their order.

Targeting Options

Location
Target people based in specific locations including state, city and country.
Demographics
Narrow your audience based on information such as age, gender and language
Interests
Reach people based on interests like apps they use, ads they click and accounts they follow. This can also include interests into specific topics like online shopping, fashion, makeup for example.
Behavioural
Define your audience by activities they do and off social media.
Custom Audiences
Create a custom audience for your business by running ads to customers you already know based on their contact information
Lookalike Audiences
Find new people who are similar to your existing customers, users who follow you online or perhaps users who follow another social media page.

 

Get in touch: 0115 727 0038

Great Service, Continued Results

Having previously managed our online marketing in-house we made the decision to outsource based on the need for growth and lack of industry expertise, during our search we discovered DPOM, from the moment I enquired they were friendly and informative answering all my questions.

We have now been with DPOM for just short of 2 years, Dean has been our account manager from day one and has really got to grips with our brand and what we are trying to achieve in a highly competitive industry. The whole on-boarding process was simple and comprehensive and I was particularly impressed with the brand discovery which was also very comprehensive. We originally joined DPOM for social media management but after our initial success, Dean recommended that we take their SEO service as this would allow us to achieve our long-term objectives.

During our discussions to take on SEO, the team analysed our current performance and website to give us a clear indication of what we could expect. We decided to go for SEO and our website was also optimised as part of their CRO service as we had usability issues. We even had problems with our website host which DPOM was able to solve. All the work that DPOM produce is to a high standard and we have certainly seen an increase in both traffic and enquiries since working with them.

The whole DPOM team are a pleasure to work with and Dean always makes time for us whenever we need it, we look forward to our future relationship with DPOM.

Tony Gregg
Anthony Gregg Partnership

Nothing Short of Remarkable!

After observing the massive influence social media now has on us all I wanted to see just how effective it could be using it as the main marketing tool for my business.

I understood the potential a strong social media presence could have for my business, but was by no means a practitioner. That’s when I found DPOM & was teamed up with Rebecca Walker to help.

Without exaggerating, the results Rebecca has achieved, particularly with my Facebook business page is nothing short of remarkable. In the 5 months we have worked together, she has acquired 2.5K followers to my page, providing those followers with value adding & engaging content each day.

We are now moving into the second phase of the project attempting to convert sales & I am excited to see the results. Watch this space…..

Paul Wilson
The Little Feet Company

I am pleased I found DPOM

I am pleased I found DPOM and with how they’ve handled my account. Arlena has been very helpful in setting up the account from scratch, and is quick to respond to any queries I have. There is a detailed monthly report from which you can see how things are going, which you can discuss with your account manager. It is very useful for tracking return on your spend. They honest and realistic up front and explain everything about contracts etc, so there are no surprises. I’ve had a good return on investment so far, so this is a good sign for the future.

Aimee Cox
Aimee Cox Osteopathy

Excellent service, definitely recommend.

Excellent service, definitely recommend. We started out with a small budget and gradually increased it and have seen very positive results thanks to great, unintrusive management. Definitely, recommend and my account manager is amazing

Harber London

Success From Day One – High Performing Campaigns From A Great Company

Having worked with DPOM in the past and seen first hand the results they had generated me I knew exactly who to contact when online marketing was mentioned at the company I work with now.

The team at DPOM have been fantastic in helping take our online marketing campaigns to the next level. From day one our PPC campaigns have performed to a high standard and we have certainly seen an increase in not only the number of leads we generate but also the quality of those enquiries.

Michael, our account manager is a pleasure to work with. He always makes time for us when we need his advise, he is able to explain the details of our campaigns effectively so we can understand and he has helped drive our campaigns to success. Thank you for your commitment Michael and your team!

It’s not only PPC that has been working for us, we have also seen a huge rise in our organic search visibility thanks to our SEO campaign managed so successfully by DPOM. We have even branched in social advertising and have further projects planned in the future.

We’re very excited about our future working with DPOM as we see them as a key partner to support growth ambitions and would recommend them strongly to any business serious about growth.

James Fry
The Great Care Company

5 Star Service!

DPOM are fantastic! We work with them daily to help us improve our own service with our own customers. The team is so friendly and approachable!

They help us identify key strategies which will allow us to grow our online presence. They are so helpful and very reactive to any emails or contact we have made with them – they usually respond within the hour and most of the time within 15 minutes.

They provide us with very detailed reports and actually call us monthly to talk through them so we understand them. They are experts in the field and they ensure we understand the literature that they provide with us.

We can’t fault DPOM and are thankful for all of their help!

Alannah Graves
The Sleep Shop

DPOM are knowledgeable, helpful, proactive and great to work with!

DPOM are exceptionally helpful and on-the-ball with all things SEO and digital marketing! They have really helped us focus our marketing efforts at a time when things weren’t so organised, and have been proactive at all times when providing advice and guidance.

Michael, our account manager, is especially knowledgable and always happy to help – no question is too small or silly! Every email is answered promptly and personably, and I couldn’t recommend DPOM enough.

Kerensa Johnson
Claromentis

 

Get in touch: 0115 727 0038

 

Why Choose DPOM?

Aside from our 5 star reviews and Google Premier Partner status, there are several further reasons why you should choose DPOM to manage your Pay Per Click advertising:

 

 

 

Get in touch: 0115 727 0038