Our Social Media Approach - Strategy & Implementation
Our social media campaigns are designed to deliver measurable returns whether used as a stand-alone service, or as apart of a hollistic digital marketing strategy. Social Media is an essential channel to develop a captive audience and assist with your sales funnel.
Over 46 reviews we currently have 4.7 out of 5 stars.
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Grow your business, speak to an expert: 01754 252152
We take a data-driven and results-focused approach to crafting creative social media campaigns to meet your objectives.
Growing your audience is all well and good, but it’s crucial to ensure your followers are targeted and ready to engage. While ads are an effective method of growing a social media following, it’s crucial to post relevant content in order to encourage follower engagement. After all, why would you follow a brand if their posts are not relevant to you?
When we post on social media, it isn’t arbitrary: We monitor and analyse previous post data to determine what type of posts at what times result in more engagement. This ensures we consistently deliver relevant messaging to your followers when they are statistically most likely to see it which in turn encourages maximum reach and engagement.
Strategy & Implementation
We never stop developing innovative ways to manage your strategy and give you growing results and are relentless in optimising your social media presence based on your performance data to achieve the optimum performance.
We always start with the following steps:
Social Media Audit: A summary of your current social media presence, branding, community and your competitor's performance.
Platform/Industry Suitability Assessment: Are you using the correct platforms for your business? We will identify which social network is best for your target market.
Platform Profile Assessment: Are all your profiles completed in full? We shall analyse each of your social profiles to ensure they are completed in full and are optimised for maximum discoverability.
Community Assessment: Lots of followers but no engagement? We will review your social community to analyse the quality of your following and identify ways to make improvements.
Content Assessment: Publishing content but getting zero engagement? We shall analyse your published content and identify potential issues that are restricting your performance.
Tone of Voice: Having personality when using social media is crucial, as people want you to add value to their news feed, not a sales pitch! We will analyse your content to determine your online tone & voice and identify potential issues.
Branding Assessment: Operating multiple social platforms? Is your branding optimised across all platforms? Having unified social platforms is essential for building trust within your community.
Competitor Assessment: Are your competitors always ahead of the game? We shall review your 3 main competitors to discover their strengths and weaknesses.
SMART Goals: We will generate attainable goals for your social media based on your business objectives.
Social Media Policy: It is important to have a clear and defined policy for communicating on social media which is why we’ll write a social media policy for your business.
Speak to an expert: 01754 252 152
Why Choose DPOM?
Aside from our 5 star reviews and Google Premier Partner status, there are several further reasons why you should choose DPOM to manage your Pay Per Click advertising:
Increase Traffic & Sales
Pay Per Click advertising can be incredibly lucrative but only if managed by experienced experts who take a results-driven approach. This is why we go to great lengths to ensure we track every sale, form submission and phone call: Knowing what factors result in these actions enables us to make them happen more often. We then follow this up with regular optimisation by your account manager.
Dedicated Account Manager
When you call us, you speak to your account manager. While other members of our team will work on your account (we are a team after all!) your account manager will know EVERYTHING there is to know about your campaigns and be available to you at your convenience. You'll even have access to your account managers diary and the ability to set up a meeting whenever you need one.
Fees From £125pm
We work with both small and larger business but we understand that if you're just starting out with a low budget large management fees can be prohibitive. That's why for smaller budgets our fee starts at just £125 per month. You still get the same great service, the same benefits and the support of a Google Premier Partner to ensure that you get the very best possible results from your PPC campaigns.
Knowledge & Experience
Since 2011 we've helped over 300 businesses grow with digital marketing. Our staff are trained by Google and our internal training program is led by our Directors who are regularly called upon by the national press to provide expert insight into digital marketing. One of our Directors is even regularly invited to teach digital marketing at a University to graduate students.
Small/Medium Business Specialists
We know that as a small business, you need to extract every drop of performance from your advertising investment. We are used to working with smaller budgets and we help you 'punch above your weight' with well managed, quality campaigns designed to extract the best possible returns from your PPC budget while you concentrate on running your business.
100% Transparent Service
You pay us for our services and pay your PPC ad spend directly to the platform (E.G. Google.) You also get FULL access to your PPC account and can view our work in real-time and unfiltered. Furthermore, we give you monthly reports and discuss these over an online meeting to answer ANY questions you have. We keep NOTHING from our clients.
Speak to us
Grill us on our PPC skills or call us for a friendly chat about your business and how we can help you grow.