Social Media - Optimisation
On-going social media optimisation doesn't just mean growing followers. Followers alone don't acheieve anything: Engagement is what helps drive true results. This is why our Social Media campaigns use near real-time data to help grow not just followers, but engagement too.
Over 46 reviews we currently have 4.7 out of 5 stars.
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Grow your business, speak to an expert: 01754 252152
On-going optimisation is a crucial part of your social media campaign: Without it, you'd never grow. We take a data-led approach to on-going optimisation and we focus on the metrics that matter:
Audience Growth: This measures how your social media presence is growing, but unlike other agencies, we don't work to win more followers just to inflate numbers: That's pointless. Instead, ensuring that your audience is growing with highly relevant followers is far more important than 1000s of likes from irrelevant and untargeted users.
Impressions: This is a good indicator to understand how many people have been exposed to your brand, we use this to optimise your content as more engagement will increase your impressions.
Engagement: This is one of the most important metrics as social media is all about adding value to the community of people that follow your brand which is why we put a lot of effort into analysing your performance data so we can make objective decisions about your content.
Messages Received: Similar to engagement, this indicates how many people have been in direct contact with your business through social media and depending on your industry this can be vital for optimising future content.
Link Clicks: Another key metric for monitoring website traffic is how many people have clicked your links as this will allow us to monitor your referrals from social media and optimise content to increase these.
Time: We often see that some posts perform better at certain times, on certain days and even on certain devices, we monitor this data and use it when making optimisation decisions.
Successful social media campaigns are designed to work with your other channels, for instance, SEO and even PPC. While social media is not a direct sales channel, it is a crucial assistance channel where sales are concerned.
Typically, buyers tend to find your website via one channel (SEO or PPC for example) before finding it again via another channel before they buy - social media for example. Here's a typical path to purchase:
Google Search > View products > Research your competitors > Social Media > Google Search > PURCHASE.
To the untrained eye, this might seem a lot of effort to purchase something, but consumers rarely just purchase on the first visit to a website and often look at alternative providers before making a purchase decision.
This is why it is crucial to optimise your social media to consider factors such as the above and we use data to form evidence-based decisions in doing so.
Speak to an expert: 01754 252 152
Why Choose DPOM?
Aside from our 5 star reviews and Google Premier Partner status, there are several further reasons why you should choose DPOM to manage your Pay Per Click advertising:
Increase Traffic & Sales
Pay Per Click advertising can be incredibly lucrative but only if managed by experienced experts who take a results-driven approach. This is why we go to great lengths to ensure we track every sale, form submission and phone call: Knowing what factors result in these actions enables us to make them happen more often. We then follow this up with regular optimisation by your account manager.
Dedicated Account Manager
When you call us, you speak to your account manager. While other members of our team will work on your account (we are a team after all!) your account manager will know EVERYTHING there is to know about your campaigns and be available to you at your convenience. You'll even have access to your account managers diary and the ability to set up a meeting whenever you need one.
Fees From £125pm
We work with both small and larger business but we understand that if you're just starting out with a low budget large management fees can be prohibitive. That's why for smaller budgets our fee starts at just £125 per month. You still get the same great service, the same benefits and the support of a Google Premier Partner to ensure that you get the very best possible results from your PPC campaigns.
Knowledge & Experience
Since 2011 we've helped over 300 businesses grow with digital marketing. Our staff are trained by Google and our internal training program is led by our Directors who are regularly called upon by the national press to provide expert insight into digital marketing. One of our Directors is even regularly invited to teach digital marketing at a University to graduate students.
Small/Medium Business Specialists
We know that as a small business, you need to extract every drop of performance from your advertising investment. We are used to working with smaller budgets and we help you 'punch above your weight' with well managed, quality campaigns designed to extract the best possible returns from your PPC budget while you concentrate on running your business.
100% Transparent Service
You pay us for our services and pay your PPC ad spend directly to the platform (E.G. Google.) You also get FULL access to your PPC account and can view our work in real-time and unfiltered. Furthermore, we give you monthly reports and discuss these over an online meeting to answer ANY questions you have. We keep NOTHING from our clients.
Speak to us
Grill us on our PPC skills or call us for a friendly chat about your business and how we can help you grow.