Do you ever look at your campaigns and decide to pause them for a while due to seemingly unsatisfactory performance or to save budget? This may be an easy solution, but it’s not smart. Instead, you should be asking yourself “if I turn this off, will it affect anything else?”.
Trying to wrap your head around Social Media? We understand that it can be quite overwhelming for businesses that are just starting out. That’s why we’ve put together this guide to help you set up your Social Media accounts! Continue reading to find out more!
Imagine that you’re a business searching for another marketing avenue to promote your brand and service. When you start your search, you come across Social Media Advertising. So how can Social Media Advertising benefit your business and how can you ensure you are targeting the right audiences? This blog is here to help you, continue reading to learn more about […]
It’s only natural to wonder what your paid ads would look like when searching for a particular term, where they are placed or whether they are even showing at all. However, this curiosity has the potential to cause harm to your campaigns and is definitely not a wise move. 1. Impressions Searching for your ads will increase the number of […]
All businesses know that qualifying a service or product before purchasing is always vital. This is especially true when choosing the correct path for your companies online marketing. But, what is the difference between organic and paid social media and which one is right for your business? Continue reading to find out…
Social media platforms have long been offering analytical tools to help users improve their marketing strategies. This is because knowing your audience, and understanding what they want or need, is essential for all businesses. Social media insight data is generally free, and as a result it can vary in quality. So the announcement that Twitter Analytics has been upgraded is […]
Those who are familiar with advertising on Facebook will be aware of the rule that any images accompanying adverts or boosted posts must not have more than 20% of their area covered by text. Marketers can find this restricting, as they want to get as much information across in the image as possible, in order to capture the attention of […]
Today, my colleague Ben Sharpe was asked by Facebook to complete a survey that displayed posts from his newsfeed asking: Does this post FEEL like an advert. We’re not sure how long this has been happening but unlike Facebook’s recent “creepy” and secret newsfeed experiment we all agree, it was nice of them to ask this time! It does […]