August 8, 2018

Organic Social Media or Paid Social Media – Which One is Right for Your Business?

All businesses know that qualifying a service or product before purchasing is always vital. This is especially true when choosing the correct path for your companies online marketing. But, what is the difference between organic and paid social media and which one is right for your business? Continue reading to find out…
June 13, 2016

Twitter stretches its 140-character limit

Twitter has finally confirmed the death of the 140-character limit, saying in the next few months usernames, photos, quoted tweets or video will no longer be counted.
June 9, 2016

How useful is the Twitter Analytics upgrade?

Social media platforms have long been offering analytical tools to help users improve their marketing strategies. This is because knowing your audience, and understanding what they want or need, is essential for all businesses. Social media insight data is generally free, and as a result it can vary in quality. So the announcement that Twitter Analytics has been upgraded is […]
April 11, 2016

Facebook scraps 20% text overlay limit for ad images

Those who are familiar with advertising on Facebook will be aware of the rule that any images accompanying adverts or boosted posts must not have more than 20% of their area covered by text. Marketers can find this restricting, as they want to get as much information across in the image as possible, in order to capture the attention of […]
July 3, 2014

Facebook surveying users on if posts ‘FEEL’ like ads

  Today, my colleague Ben Sharpe was asked by Facebook to complete a survey that displayed posts from his newsfeed asking: Does this post FEEL like an advert. We’re not sure how long this has been happening but unlike Facebook’s recent “creepy” and secret newsfeed experiment we all agree, it was nice of them to ask this time! It does […]
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