May 17, 2018

8 Mistakes That All Businesses Should Avoid When Using Social Media

1)  Page Inactivity – Not Utilising Your Free Resources A great resource for any business’s success is the free brand awareness that can be generated from social media. In order to see results from your social media platforms, your business needs to stay active and present online. Not only to increase your following and engagements but to raise your brand’s […]
August 30, 2017

How does PPC work? A beginner’s guide

If you work in marketing, digital marketing or you have the responsibility for marketing and promoting your business, you will no doubt have heard of PPC or pay-per-click advertising. If you’re unsure what PPC advertising is, how it works and how it can help your business to promote its services and grow, then read on below.
November 13, 2015

Yahoo launch their own version of Product Ads

Just as the holiday seasons is on the verge of being full steam ahead, Yahoo have released their own version of product ads. Yahoo introduced their new product ads on Thursday, the ads are available across mobile, tablet & desktop devices. The update comes a couple of weeks before black Friday so retailers can expect to be pretty busy in […]
November 3, 2015

Google update their mobile friendly algorithm

Google have announced via social media yesterday, that pages with an app install interstitial that covers too much significant content won’t be considered mobile-friendly, this could effectively also lead to ranking declines. The update follows on from “mobilegeddon” and will be built directly into that mobile friendly algorithm, so effectively this is mobilegeddon v2, although as of yet there has […]
October 15, 2015

What Should My Budget be for Adwords?

  If you’re new to Adwords then the one of the first questions you are going to ask is: “How much should I budget to spend per month on my campaign?” The short answer is always “Whatever you are comfortable with spending” – But that may not be realistic. Of course you want to spend as little as possible and […]
September 25, 2015

Google’s making bookings easier for hoteliers & consumers

Google are making changes to the way we view information regarding hotels. Earlier in the year Google announced improvements that would enable a searcher to view more detailed information about hotels such as reviews, prices & availability. People could see this information directly in the search results or in Google maps. Well this month there will be more changes to […]
September 23, 2015

Should I bid on my brand name in Adwords?

  One hot topic with Adwords managers and their clients is whether or not to bid on their own branded terms. The argument is always the same: “If I rank number one for people searching for my company by name then why should I pay extra for them to visit my site” – Which in all fairness is quite logical. […]
April 10, 2015

6 Reasons Why Running Your Own PPC Campaign WILL Cost You a Fortune

    Is your self-run PPC campaign failing and wasting your marketing budget? Spending money and seeing no return is something we all fear; Working hard to make a living and then throwing cash away on a dodgy investment that brings us no discernible benefit is not simply annoying, it can drive a company or individual to the limits of […]
March 27, 2015

AdWords Quality score dropped? Google Bug Causing Massive Quality Score Drops

If you’ve realised a sudden drop in your quality scores and don’t know why Google may be to blame! It has recently come to our attention that some of our own quality scores have dropped despite there being no changes to our Ads. We browsed our AdWords accounts for issues, checking landing pages and all of our ads. No issues […]
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