A website is the backbone of any business, regardless of which type of online marketing you are focusing on. Every type of advertisement, content or information that you put online will direct users back to your website so it’s vital that it gives them a clear idea of your brand and the types of products or services that you are […]
Imagine that you’re a business searching for another marketing avenue to promote your brand and service. When you start your search, you come across Social Media Advertising. So how can Social Media Advertising benefit your business and how can you ensure you are targeting the right audiences? This blog is here to help you, continue reading to learn more about […]
1) Page Inactivity – Not Utilising Your Free Resources A great resource for any business’s success is the free brand awareness that can be generated from social media. In order to see results from your social media platforms, your business needs to stay active and present online. Not only to increase your following and engagements but to raise your brand’s […]
If you work in marketing, digital marketing or you have the responsibility for marketing and promoting your business, you will no doubt have heard of PPC or pay-per-click advertising. If you’re unsure what PPC advertising is, how it works and how it can help your business to promote its services and grow, then read on below.
Just as the holiday seasons is on the verge of being full steam ahead, Yahoo have released their own version of product ads. Yahoo introduced their new product ads on Thursday, the ads are available across mobile, tablet & desktop devices. The update comes a couple of weeks before black Friday so retailers can expect to be pretty busy in […]
Google have announced via social media yesterday, that pages with an app install interstitial that covers too much significant content won’t be considered mobile-friendly, this could effectively also lead to ranking declines. The update follows on from “mobilegeddon” and will be built directly into that mobile friendly algorithm, so effectively this is mobilegeddon v2, although as of yet there has […]
If you’re new to Adwords then the one of the first questions you are going to ask is: “How much should I budget to spend per month on my campaign?” The short answer is always “Whatever you are comfortable with spending” – But that may not be realistic. Of course you want to spend as little as possible and […]
Google are making changes to the way we view information regarding hotels. Earlier in the year Google announced improvements that would enable a searcher to view more detailed information about hotels such as reviews, prices & availability. People could see this information directly in the search results or in Google maps. Well this month there will be more changes to […]