Surviving the Festive Period With AdWords

By | December 15th, 2016|E-Commerce, General, Google, Google AdWords, Pay Per Click|

The Christmas season can be very confusing for advertisers, but it is important to remain cool, calm and collected – it will be over soon! Each industry will be influenced in different ways and have their own individual issue as the season approaches, but for everybody, being prepared is essential. […]

The Importance of a Great Landing Page

By | November 16th, 2016|Design, General, Google, Google AdWords, Pay Per Click|

The quality of your landing page is extremely important; it can be crucial to the success of your business. In an ideal world, people will be lead to your website and convert every time. However, this is not always the case.  […]

How Do Negative Keywords Improve Your Campaign?

By | October 26th, 2016|General, Google, Google AdWords, Pay Per Click|

The evolution of digital marketing has developed rapidly over the years. Throughout growth in the industry, there is one thing that can be said for [...]

10 Hard Truths – Why Google AdWords Doesn’t Work For Everyone

By | July 22nd, 2016|Google AdWords, Pay Per Click|

As an Agency Director, I've worked with a vast cross section of companies when it comes to Google AdWords. We've had great success too: We're [...]

Google rolling out price extensions for mobile text ads

By | July 21st, 2016|Google AdWords, Pay Per Click|

New extension shows pricing information about products and services - with much larger ads on mobile. A lot has changed when Google first launched AdWords. [...]

Google Gboard: an advertising goldmine?

By | June 9th, 2016|Google AdWords, News|

Google's GBoard, a keyboard app for iOS, is less than a week old, yet it's already fast becoming one of the most downloaded free apps [...]

DPOM – Officially a Top 10 Google Partner

By | March 8th, 2016|General, Google AdWords, Pay Per Click|

Every year, Google runs themed competitions for all Google Partners (there are in fact just over 5000 Google Partners). These competitions “grade” Partner agencies by [...]

Google implement campaign drafts and experiments

By | February 23rd, 2016|General, Google, Google AdWords, News, Pay Per Click|

As a digital account manager you are constantly weighing up different options when making changes to different campaigns. Should I implement a mobile bid adjustment? [...]

Google’s automated bidding feature is getting an overhaul

By | February 18th, 2016|General, Google, Google AdWords, News, Pay Per Click|

  Automated bidding is getting an overhaul along with some new terminology. Flexible bid strategies will now be called “portfolio” bid strategies. According to Google [...]

Google update their botnet protection across their ad system

By | February 12th, 2016|General, Google, Google AdWords, News, Pay Per Click|

  Google are always looking to improve the quality of traffic that is filtered through their search engine, if advertisers are receiving invalid traffic that [...]

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