October 2, 2018

Black Friday, Cyber Monday and Festivities.

  Every year Google is impressing on us the importance of being mobile first, the importance of understanding our target audience and their behaviours and the way that their ever-improving automation allows you to take advantage of it.  There’s the new interface and their new responsive ads to implement. All of these new changes could lead the average person to […]
July 19, 2018

The Introduction Of The New AdWords Interface

Google began sending reminders to advertisers in June regarding the permanent switch off of the old AdWords interface, and the time will soon come for the new interface to be the only way to manage AdWords accounts. As the new AdWords interface is now in play, it promises easier navigation, exclusive tools and an all-around more seamless experience. However, for […]
July 4, 2018

Statistical Significance & A/B Testing

  Statistical Significance & A/B Testing Websites should be perpetually evolving its performance in order to not become stagnant and maximise the return from your visitors. It doesn’t matter what service you provide, there is always a requirement to generate as many leads/sales as possible from whatever traffic volume you have coming to your site. Something that I think needs […]
June 29, 2018

Google’s Major Rebranding Of Its Ad Lineup

On Tuesday, Google announced that the AdWords and DoubleClick brands will soon cease to exist. Starting in mid-July, there will be three main pillars in the new Google Ad Lineup.
May 17, 2018

Adwords Management & App Installations

Apps are extremely popular as I’m sure you’re aware and they can help you with anything from playing the next extremely addictive game (Fortnite, is that you?) or helping maintain a healthy lifestyle by monitoring your food intake using only an app. There’s an app for just about everything. However, apps are extremely big projects for most and it takes […]
December 21, 2017

Kickstart your PPC campaigns ready for 2018

With 2018 fast approaching a lot of us are preparing for some well deserved time off or maybe preparing for a holiday over the festive period. Others, on the other hand, have prepared or are preparing to hit 2018 head-on by providing their campaign with an ‘MOT’ and we’re going to explain why these types of self-audits need to be […]
October 11, 2017

PPC industry overreacts, as per usual

As I blogged about here, AdWords recently announced they will start allowing an overspend of 2x your daily budget, rather than 20%. As per usual, the PPC industry went into panic mode (clearly assuming Google did this without any proper thought or logic or worse, as some sort of conspiracy.) PPC ‘professionals’ immediately took to Twitter protesting: “We set budgets […]
October 5, 2017

Google can now spend 2X your daily AdWords budget

Starting yesterday (this was announced last night!) AdWords campaigns will be able to spend 2x your daily budget. This means, on days with “lots of high-quality traffic” your costs could be double your daily budget. Don’t worry though! Google assures us that you’ll never spend over your monthly budget and any overspend will be met with underspend on other days. […]
July 25, 2017

SEO and AdWords – Why they are not enough for high-growth businesses

SEO and AdWords: If you want to use the Internet to generate business, chances are, these are the first things that come to mind or the first things proposed to you by an agency / online marketer. For many, SEO and AdWords will generate great returns on an ongoing basis and all will be well in the world for a […]
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