Google Ads accounts are very complex and there are a huge range of factors that can affect the performance of an advertisers campaign. If your Google Ads account is not delivering the results that you’re looking for, you may be making some of the most common mistakes which can easily be rectified.
It’s only natural to wonder what your paid ads would look like when searching for a particular term, where they are placed or whether they are even showing at all. However, this curiosity has the potential to cause harm to your campaigns and is definitely not a wise move. 1. Impressions Searching for your ads will increase the number of […]
Every year Google is impressing on us the importance of being mobile first, the importance of understanding our target audience and their behaviours and the way that their ever-improving automation allows you to take advantage of it. There’s the new interface and their new responsive ads to implement. All of these new changes could lead the average person to […]
Google began sending reminders to advertisers in June regarding the permanent switch off of the old AdWords interface, and the time will soon come for the new interface to be the only way to manage AdWords accounts. As the new AdWords interface is now in play, it promises easier navigation, exclusive tools and an all-around more seamless experience. However, for […]
Statistical Significance & A/B Testing Websites should be perpetually evolving its performance in order to not become stagnant and maximise the return from your visitors. It doesn’t matter what service you provide, there is always a requirement to generate as many leads/sales as possible from whatever traffic volume you have coming to your site. Something that I think needs […]
Apps are extremely popular as I’m sure you’re aware and they can help you with anything from playing the next extremely addictive game (Fortnite, is that you?) or helping maintain a healthy lifestyle by monitoring your food intake using only an app. There’s an app for just about everything. However, apps are extremely big projects for most and it takes […]
With 2018 fast approaching a lot of us are preparing for some well deserved time off or maybe preparing for a holiday over the festive period. Others, on the other hand, have prepared or are preparing to hit 2018 head-on by providing their campaign with an ‘MOT’ and we’re going to explain why these types of self-audits need to be […]
As I blogged about here, AdWords recently announced they will start allowing an overspend of 2x your daily budget, rather than 20%. As per usual, the PPC industry went into panic mode (clearly assuming Google did this without any proper thought or logic or worse, as some sort of conspiracy.) PPC ‘professionals’ immediately took to Twitter protesting: “We set budgets […]