October 14, 2020

Tips For eCommerce Holiday SEO

Before the holiday shopping season approaches us, online retailers should be making the necessary amendments to their website and refreshing their content to maximise their organic visibility as interest surges. Amazon’s Prime Day has just gone, but there’s only a month or so before Black Friday is upon us and then Christmas, so there’s still plenty of time to implement […]
May 17, 2019

An SEO Recap from Google’s 2019 State of the Union Address

The State of the Union address is a yearly event where representatives from Google announce new features alongside important hints. This year’s speakers were John Mueller and Martin Splitt. It’s definitely worth a watch. There were many Search Engine Optimisation tips and hints provided by Google’s speakers and you can find some of these below. Google is focusing on images […]
November 6, 2018

Which Attribution Model Is Best For You?

Choosing the correct attribution model for your business may seem difficult and confusing so it is important that you fully understand the pros and cons of each model. With 6 potential models to choose from, it’s important that you choose the right one that best suits your requirements.
June 1, 2017

How to boost your Instagram reach

Since Instagram started sorting posts on users’ feed with an algorithm, marketers far and wide have noticed a decline in their organic reach and engagement. 
June 9, 2016

Google unleashes boost to mobile-friendly algorithm

Back in March, many outlets reported that the web search giant was preparing to make changes to the way its algorithm ranks mobile-friendly sites, with updates taking place over a series of weeks, beginning on 21st May. With increasing numbers of people using mobiles and tablets to browse, Google is pushing for more mobile-friendly web pages in order to enhance […]
January 14, 2016

There Was A Big Algorithm Update Last Weekend (But It Wasn’t Penguin)

  So it’s official: If you’ve seen some big fluctuations in traffic and positions over the past week then you can blame Google’s core algorithm update which included a Panda update. Google representatives have since confirmed that last weekend saw a huge core algorithm update but it was not the Penguin algorithm that SEO professionals have been expecting since pre […]
October 29, 2015

AI Is Taking Over: Google’s New RankBrain Algorithm.

  “The future’s not set. There’s no fate but what we make for ourselves.” – John Connor. Terminator 2.   Monday the 26th of October: Judgement day.   It was a Monday like any other… That was until the Google equivalent of Skynet took over… Okay, Okay, I’m being overly dramatic here, working in online marketing, I have to be when […]
August 20, 2015

SEO Check List

  Let’s keep this brief: You are looking for an SEO professional to manage your account, drive sales / enquiries and traffic to your website as a long term plan, to ensure you are seeing a good return of investment online… But you don’t know the right questions to ask. There are lots of companies out there, so who do […]
July 24, 2015

10 SEO Tips To Improve Natural Rankings & Conversions. (That Anyone Can Do!)

  Instant traffic! Instant sales! Enquiries at their highest ever level: Instantly! Let’s make a few tweaks to your website and become an overnight success! *Everyone Cheers* There is a common misconception that there is a secret formula to “owning the internet” and dominating the first page of results.. In recent years of SEO, this is a half-truth at best. […]
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