June 9, 2016

How useful is the Twitter Analytics upgrade?

Social media platforms have long been offering analytical tools to help users improve their marketing strategies. This is because knowing your audience, and understanding what they want or need, is essential for all businesses. Social media insight data is generally free, and as a result it can vary in quality. So the announcement that Twitter Analytics has been upgraded is […]
January 14, 2016

There Was A Big Algorithm Update Last Weekend (But It Wasn’t Penguin)

  So it’s official: If you’ve seen some big fluctuations in traffic and positions over the past week then you can blame Google’s core algorithm update which included a Panda update. Google representatives have since confirmed that last weekend saw a huge core algorithm update but it was not the Penguin algorithm that SEO professionals have been expecting since pre […]
October 22, 2015

What Should My Budget be for Adwords? Part 2: Other Things to Consider!

  Last week I blogged about “What Should My Budget be for Adwords?” I tried to keep it brief but it’s not always a straight forward question when there are so many factors that affect whether a budget will be sufficient or not. Adwords will of course tell you if you are limited by budget but it’s always good to […]
July 24, 2015

10 SEO Tips To Improve Natural Rankings & Conversions. (That Anyone Can Do!)

  Instant traffic! Instant sales! Enquiries at their highest ever level: Instantly! Let’s make a few tweaks to your website and become an overnight success! *Everyone Cheers* There is a common misconception that there is a secret formula to “owning the internet” and dominating the first page of results.. In recent years of SEO, this is a half-truth at best. […]
June 18, 2015

Mysterious Google Algorithm Update On 17/06/2015

It was a cold, dark night. The wind whistled through the trees and the sky in the distance was purest black. A storm was approaching.  Somewhere in the distance a caterwauling could be heard; But was it the sound of a penguin or a panda? … Well, neither actually. I just thought I’d start with an intro that was more […]
May 22, 2015

Adwords Conversion Lag Explained.

  Adwords is not an instant-win solution. There. I said it. Many agencies and Google themselves are very good at creating the impression that anyone can throw an Adwords account together and the enquiries and sales just come sailing in from that very moment. This simply is not true. Now there are a multitude of reasons that you Adwords Management […]
April 10, 2015

6 Reasons Why Running Your Own PPC Campaign WILL Cost You a Fortune

    Is your self-run PPC campaign failing and wasting your marketing budget? Spending money and seeing no return is something we all fear; Working hard to make a living and then throwing cash away on a dodgy investment that brings us no discernible benefit is not simply annoying, it can drive a company or individual to the limits of […]
March 26, 2015

Are Big Companies Killing the Online Marketing Industry?

  “We’ll take your money, do no work and deal with the consequences if or when you notice!” Yes, sadly this seems to be the attitude of a lot large companies in our industry. Whether it be SEO or PPC management services, I’m agitated (But no longer shocked) every time I hear about the lacklustre effort and shoddy attitude towards providing the service they […]
March 19, 2015

There Is No ‘One Size Fits All’ For Online Businesses

  There are plenty of misconceptions when it comes to online business: The first is always the “build it and they will come” attitude to having a website… Then every step along the line is a case of expectation vs reality. Many companies and individuals have an assumption that simply owning a website will instantly improve their income. It won’t. […]
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