Mobile Ad Blocking could soon be available and this would not only chip away at Google’s Ad Revenue – it will harm every Ad network that is available. However Google…
Google are keen on renewing their search deal with Apple according to Omid Kordestani in an interview with Kara Swisher at Re/code’s Code Conference. Kordestani made no effort to hide…
Apple has historically used third party services and tools to promote the utility of iOS and Mac products, like Google Search, Google Maps and so on. However, as it becomes more possessive of its ecosystem, Apple quickly likes to get rid of the competition. Apple’s own version of a YouTube App was axed, while the troublesome replacement of Google Maps with its own service remains memorable.
When it comes to search engines, Google is still the undisputed champ. Recent events (most notably, Firefox ditching Google for Yahoo), however, have forced them to face up to the realisation that their days may be numbered. Safari, the Apple-based web browser beloved by millions of iPhone and iPad users, uses Google as its default search engine, but that deal is set to expire shortly. Rumours have been swirling around the web for some weeks now that Apple plans to go it alone, creating a search engine of their own once their current deal with Google reaches its end.
We could be in for something of a seismic shift in search over the next few months as Google’s position as the default search provider for Apple’s Safari browser is due to come to an end; it appears that both Microsoft and Yahoo want to strike a deal to replace them.