June 11, 2015

Blocking Mobile Ads On Safari?

Mobile Ad Blocking could soon be available and this would not only chip away at Google’s Ad Revenue – it will harm every Ad network that is available. However Google are still currently the default search engine on IOS devices so the Apple updates in IOS 9 could hit Google harder than most. The ’content’ blocker only currently applies to […]
May 28, 2015

Will Google & Apple Renew Search Deal?

Google are keen on renewing their search deal with Apple according to Omid Kordestani in an interview with Kara Swisher at Re/code’s Code Conference. Kordestani made no effort to hide Google’s desire to broker a deal stating “We’d love to continue our partnership with them and doing our best to work with them, and that’s all I can say for […]
May 12, 2015

Apple boosting Spotlight to challenge Google Search

Apple has historically used third party services and tools to promote the utility of iOS and Mac products, like Google Search, Google Maps and so on. However, as it becomes more possessive of its ecosystem, Apple quickly likes to get rid of the competition. Apple’s own version of a YouTube App was axed, while the troublesome replacement of Google Maps […]
February 19, 2015

Is Apple prepping its own search engine?

  When it comes to search engines, Google is still the undisputed champ. Recent events (most notably, Firefox ditching Google for Yahoo), however, have forced them to face up to the realisation that their days may be numbered. Safari, the Apple-based web browser beloved by millions of iPhone and iPad users, uses Google as its default search engine, but that […]
February 10, 2015

Why Apple’s search contract renewal decision could change the landscape

We could be in for something of a seismic shift in search over the next few months as Google’s position as the default search provider for Apple’s Safari browser is due to come to an end; it appears that both Microsoft and Yahoo want to strike a deal to replace them.
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