January 10, 2020

Microsoft give a stay of execution to STAs

In 2017 Microsoft made the announcement that Standard Text Ads (STAs) could no longer be created or edited. Instead, Expanded Text Ads (ETAs) would take their place. That was in March of that year and it was expected that STAs were soon to die out. Instead, three years later, they are still rolling on. Existing STAs still feature on searches […]
December 19, 2019

What alternative search engines might your customers be using?

When most people think about search engines, it’s Google that comes instantly to mind. In fact, so much so that ‘Google’ has become an oft-used verb. “Let me Google that for you” or “I’m going to Google it”, are phrases that you might expect to hear. However, are people always talking about using Google’s search engine? Though we use Google […]
June 4, 2015

Bing Launches Automated Rules For Managing All levels Of Your Account.

This week, Haily De La Cruz, who is program manager for campaign managements at Bing, said that users have been requesting automated rules for sometime. Well Bing have listened and now such features are available. The new automate button provides us with 13 different automation rules including raising keywords to top of page or first page bids, pausing at all […]
May 13, 2013

PPC Advertising – The Big Bing Theory

Yes, you read that correctly: I did mention Bing and PPC in the same sentence and I don’t regret it. The fact is Bing is a viable Pay Per Click Advertising Platform and whilst it isn’t yet anywhere near the scale of Google AdWords it does offer some advantages: especially when complimenting Google AdWords. I manage PPC Campaigns for a […]
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