October 21, 2015

Yahoo & Google strike new deal

Yesterday whilst releasing their earning news, yahoo revealed a new search deal with Google.  The deal excludes Europe & will depend on US Department of justice approval. Yahoo Stated “In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Google’s offerings complement the search services provided […]
September 23, 2015

Should I bid on my brand name in Adwords?

  One hot topic with Adwords managers and their clients is whether or not to bid on their own branded terms. The argument is always the same: “If I rank number one for people searching for my company by name then why should I pay extra for them to visit my site” – Which in all fairness is quite logical. […]
July 1, 2015

AOL sign 10-year deal with Microsoft to use Bing Ads & listings

Google has lost its deal with AOL that it has held since 2002 but in the same breath AOL only controls around 1% of search traffic in the US. When Google first signed their deal with AOL they were still an up and coming company and it was a huge achievement. They managed to renew the deal until now – […]
June 4, 2015

Bing Launches Automated Rules For Managing All levels Of Your Account.

This week, Haily De La Cruz, who is program manager for campaign managements at Bing, said that users have been requesting automated rules for sometime. Well Bing have listened and now such features are available. The new automate button provides us with 13 different automation rules including raising keywords to top of page or first page bids, pausing at all […]
May 18, 2015

Bing to release Google style mobile-friendly algorithm

Although not quite as groundbreaking and significant as Google’s recent “mobilegeddon” or “mobilepocalyse” announcement, which saw the search engine begin to favour mobile friendly websites, Bing have this week confirmed that they too will be following Google’s lead and rolling out a mobile friendly algorithm over the coming months.
April 27, 2015

Bing’s ‘mobile friendly’ label could be a prelude to mobile-friendly search algorithms.

Microsoft has recently added an interesting feature to the mobile version of its ‘Bing’ search engine. If a site is mobile-friendly, Bing now adds a discreet label to the site’s description that lets web-users know that they can use the site comfortably on their mobile phones. Google already has a very similar feature, so Bing is ‘playing catch-up’ to a […]
April 23, 2015

Bing and Yahoo renegotiate their search agreement

After months of rumours swirling about potential changes in their working relationship, Yahoo and Bing have announced an amendment to their existing search relationship. Under the newly revised terms of their partnership, the basic framework of their original deal will remain in place with the major change being the increased autonomy that both parties will now have.
April 16, 2015

Google accidentally enters politics

Google’s search engine is one of the most powerful and ubiquitously-used on the planet. In many respects, it’s the backbone of the entire corporation. The web giant has every reason to be proud of its search engine. Every so often, however, it stops making them proud and makes them deeply, deeply embarrassed instead. You wouldn’t think that a non-sentient tool […]
April 16, 2015

Bing makes photographic online marketing easier for businesses

Microsoft is updating and adding extra functionality to Bing’s image search feature. It’s looking pretty impressive. Once the update is complete, each image Bing retrieves in a search will be accompanied by oodles of additional information and options. Users will be shown different sized versions of any image they select and will also be given the ability to quickly access […]
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