September 11, 2020

Christmas Predictions For 2020

Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage […]
July 17, 2020

3 Techniques To Help You Cut Out Wasted Spend In Your Google Ads Campaigns

So your Google account is live and has been running for a while now. Things are going well, enquiry numbers are up and you’re looking to invest more money into the campaigns as a result but before you do that you need to establish whether or not you’re wasting spend anywhere in your campaigns at the moment. Maybe you’re spending […]
July 10, 2020

Google vs. Bing – Who’s The Real Winner?

For years, Google has always been the one that springs to mind when you have a question that needs answering or you’re looking for a product/service. However, everyone seems to forget about, or just simply ignore, Bing. So, let’s take a fair look at both search engines…
December 19, 2019

What alternative search engines might your customers be using?

When most people think about search engines, it’s Google that comes instantly to mind. In fact, so much so that ‘Google’ has become an oft-used verb. “Let me Google that for you” or “I’m going to Google it”, are phrases that you might expect to hear. However, are people always talking about using Google’s search engine? Though we use Google […]
October 21, 2015

Yahoo & Google strike new deal

Yesterday whilst releasing their earning news, yahoo revealed a new search deal with Google.  The deal excludes Europe & will depend on US Department of justice approval. Yahoo Stated “In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Google’s offerings complement the search services provided […]
September 23, 2015

Should I bid on my brand name in Adwords?

  One hot topic with Adwords managers and their clients is whether or not to bid on their own branded terms. The argument is always the same: “If I rank number one for people searching for my company by name then why should I pay extra for them to visit my site” – Which in all fairness is quite logical. […]
July 1, 2015

AOL sign 10-year deal with Microsoft to use Bing Ads & listings

Google has lost its deal with AOL that it has held since 2002 but in the same breath AOL only controls around 1% of search traffic in the US. When Google first signed their deal with AOL they were still an up and coming company and it was a huge achievement. They managed to renew the deal until now – […]
June 4, 2015

Bing Launches Automated Rules For Managing All levels Of Your Account.

This week, Haily De La Cruz, who is program manager for campaign managements at Bing, said that users have been requesting automated rules for sometime. Well Bing have listened and now such features are available. The new automate button provides us with 13 different automation rules including raising keywords to top of page or first page bids, pausing at all […]
May 18, 2015

Bing to release Google style mobile-friendly algorithm

Although not quite as groundbreaking and significant as Google’s recent “mobilegeddon” or “mobilepocalyse” announcement, which saw the search engine begin to favour mobile friendly websites, Bing have this week confirmed that they too will be following Google’s lead and rolling out a mobile friendly algorithm over the coming months.
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