Bing and Yahoo renegotiate their search agreement
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Bing and Yahoo renegotiate their search agreement

After months of rumours swirling about potential changes in their working relationship, Yahoo and Bing have announced an amendment to their existing search relationship. Under the newly revised terms of their partnership, the basic framework of their original deal will remain in place with the major change being the increased autonomy that both parties will now have.

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Google accidentally enters politics
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Google accidentally enters politics

Google’s search engine is one of the most powerful and ubiquitously-used on the planet. In many respects, it’s the backbone of the entire corporation. The web giant has every reason to be proud of its search engine. Every so often, however, it stops making them proud and makes them deeply, deeply embarrassed instead. You wouldn’t think that a non-sentient tool for browsing the web could put its foot in its mouth, but the Google search engine has apparently managed it.

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Bing makes photographic online marketing easier for businesses

Microsoft is updating and adding extra functionality to Bing’s image search feature. It’s looking pretty impressive. Once the update is complete, each image Bing retrieves in a search will be accompanied by oodles of additional information and options. Users will be shown different sized versions of any image they select and will also be given the ability to quickly access sites that host that image. Meanwhile, the exact information that is added to each image will vary depending on the picture itself. The technology website TechnoBuffalo notes that a photo of a national park would be “accompanied by a few details culled from World Trail Finders”.

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Bing plans on de-paginating some of its results
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Bing plans on de-paginating some of its results

A search engine can return tens of thousands of results for a query. As such, almost all search engines choose to use a process called ‘pagination’ to cut up their results into manageable chunks. ‘Pagination’ refers to dividing search results into multiple pages, each containing a set number of results. However, most of the time users only look through the first few pages.

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Google’s ethical blunder could be Bing and Yahoo’s gain

In 2012, the USA’s Federal Trade Commission composed a report on some of Google’s more questionable business practices. However, in 2013, the FTC voted to end its investigation into the search engine giant, and the report remained unpublished for years. Now, however, the document has finally made it into the cold light of day, and it could severely damage Google.

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Bing’s search algorithms unmasked

 

In December 2014, Senior Program Manager for Bing Michael Basilyan posted a blog entry revealing how Microsoft’s search engine assesses the quality of content when ranking pages. The blog entry didn’t attract a huge amount of attention at the time, but a second look reveals an interesting new approach by Bing. In the entry, Basilyan explains the philosophy around which Bing’s search algorithms are built. Behind each query, he says, “is a real user with a real need for information”. However, much of the content on the internet “is of low quality”. As such, Bing’s algorithms don’t just look for the apparent relevance of content in relation to a given query, but also how authoritative, useful and well-presented that content is. Basilyan describes these factors as the “three pillars of content quality”.
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Why Apple’s search contract renewal decision could change the landscape

We could be in for something of a seismic shift in search over the next few months as Google’s position as the default search provider for Apple’s Safari browser is due to come to an end; it appears that both Microsoft and Yahoo want to strike a deal to replace them.

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Is Google’s stranglehold on the search engine market finally slipping?
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Is Google’s stranglehold on the search engine market finally slipping?

Since 2009, Google has been the search engine of choice for millions of internet users across the globe, hoarding an enviable slice of the search market. However, for the first time in almost five years, Google’s market share has hit an all-time low. It is thought the slump was caused by the recent partnership between Mozilla and Yahoo, which saw both companies unceremoniously cut their ties with the world’s most popular search engine.

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Should you be focusing only on Google?
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Should you be focusing only on Google?

 

Talk about search engine optimisation and you’ll probably find yourself talking about ‘Google’ more frequently than you talk about other search engines. We say “I Googled that”, or “I’m going to Google that”, or “I’ve been Googling” far more than we say that we’re going to search for something.

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