Last year, UK eCommerce sales set a new record of 1.49bn, a jump of 7.3% on 2017. Online sales continue to creep up year on year, which is why savvy eCommerce retailers are planning their Black Friday activity now. Consumers are spending more time researching Black Friday deals than ever before, so it’s crucial to have your offers front and […]
Every year Google is impressing on us the importance of being mobile first, the importance of understanding our target audience and their behaviours and the way that their ever-improving automation allows you to take advantage of it. There’s the new interface and their new responsive ads to implement. All of these new changes could lead the average person to […]
It may only be August, but if you’re selling online you need to starting thinking about the Christmas rush now! By planning early, you can extend the busy period to its maximum to take advantage of increased sales. The most successful retailers will already be working on their Christmas PPC campaigns and if that doesn’t include you, then there are […]
Online marketers get ready – Black Friday is here to stay Well, it seems to have happened again. Once more an American-centric trend has made its way across the Atlantic and begun to influence the UK market place. We are talking of course about Black Friday, the American marketing drive that aims to persuade everyone to empty their pockets the […]
Black Friday is coming and, according to recent research, Twitter is the number one social media platform to draw customers to your website if you’re looking to make sales during the Christmas online bonanza.