September 11, 2020

Christmas Predictions For 2020

Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage […]
July 31, 2020

4 Firms That UNBELIEVABLY Don’t Sell Online!

As shocking as it may seem, there are still some leading brands who don’t sell their products online or via digital marketing methods such as Google Ads or Paid Social Media. Although they may have a website, it’s impossible to purchase from them unless you visit one of their physical stores. A survey carried out in 2019 revealed that 75% […]
July 10, 2020

Google vs. Bing – Who’s The Real Winner?

For years, Google has always been the one that springs to mind when you have a question that needs answering or you’re looking for a product/service. However, everyone seems to forget about, or just simply ignore, Bing. So, let’s take a fair look at both search engines…
March 27, 2020

Is Your Website Terrible? Here’s How You Can Tell!

A website is the backbone of any business, regardless of which type of online marketing you are focusing on. Every type of advertisement, content or information that you put online will direct users back to your website so it’s vital that it gives them a clear idea of your brand and the types of products or services that you are […]
June 13, 2018

7 Reasons Why Your Small Business Needs Social Media Marketing

If you work in or own a small business, you’ll understand how important your brands’ online presence is to your overall success. That’s why, in this modern age, Social Media has become a vital investment to any businesses marketing strategy. But why social media? Read this blog to find out…
September 19, 2017

How blogging and SEO work hand in hand

Getting a grip on SEO can sometimes be difficult, and with Google regularly changing its algorithms as well as its policies, it can become hard to keep up. One thing that has remained constant, however, is the fact that blogging is a vital part of SEO. Good and regular blogging helps you communicate and build trust with your buyers, it […]
February 23, 2016

Google implement campaign drafts and experiments

As a digital account manager you are constantly weighing up different options when making changes to different campaigns. Should I implement a mobile bid adjustment? Should we create a completely separate ad schedule for this campaign? – Said changes aren’t always easy. Adwords is fully accountable, so the changes you make have substance to them & you will never make […]
February 18, 2016

Google’s automated bidding feature is getting an overhaul

  Automated bidding is getting an overhaul along with some new terminology. Flexible bid strategies will now be called “portfolio” bid strategies. According to Google the change is meant to better indicate that a single strategy can be applied across multiple campaigns. The update will allow advertisers to update bidding strategies from the campaign settings tab instead of having to […]
February 12, 2016

Google update their botnet protection across their ad system

  Google are always looking to improve the quality of traffic that is filtered through their search engine, if advertisers are receiving invalid traffic that is costing them money, it will harm the results that said advertiser has received and ultimately could provide them with unsuccessful Ad words results. On Tuesday Google reinforced their existing botnet protections, specifically targeting three […]
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