June 13, 2018

7 Reasons Why Your Small Business Needs Social Media Marketing

If you work in or own a small business, you’ll understand how important your brands’ online presence is to your overall success. That’s why, in this modern age, Social Media has become a vital investment to any businesses marketing strategy. But why social media? Read this blog to find out…
September 19, 2017

How blogging and SEO work hand in hand

Getting a grip on SEO can sometimes be difficult, and with Google regularly changing its algorithms as well as its policies, it can become hard to keep up. One thing that has remained constant, however, is the fact that blogging is a vital part of SEO. Good and regular blogging helps you communicate and build trust with your buyers, it […]
February 23, 2016

Google implement campaign drafts and experiments

As a digital account manager you are constantly weighing up different options when making changes to different campaigns. Should I implement a mobile bid adjustment? Should we create a completely separate ad schedule for this campaign? – Said changes aren’t always easy. Adwords is fully accountable, so the changes you make have substance to them & you will never make […]
February 18, 2016

Google’s automated bidding feature is getting an overhaul

  Automated bidding is getting an overhaul along with some new terminology. Flexible bid strategies will now be called “portfolio” bid strategies. According to Google the change is meant to better indicate that a single strategy can be applied across multiple campaigns. The update will allow advertisers to update bidding strategies from the campaign settings tab instead of having to […]
February 12, 2016

Google update their botnet protection across their ad system

  Google are always looking to improve the quality of traffic that is filtered through their search engine, if advertisers are receiving invalid traffic that is costing them money, it will harm the results that said advertiser has received and ultimately could provide them with unsuccessful Ad words results. On Tuesday Google reinforced their existing botnet protections, specifically targeting three […]
January 14, 2016

There Was A Big Algorithm Update Last Weekend (But It Wasn’t Penguin)

  So it’s official: If you’ve seen some big fluctuations in traffic and positions over the past week then you can blame Google’s core algorithm update which included a Panda update. Google representatives have since confirmed that last weekend saw a huge core algorithm update but it was not the Penguin algorithm that SEO professionals have been expecting since pre […]
December 10, 2015

Google are testing the use of 4 ads in search results

Google are testing the use of 4 text ads in search results, which will effectively push organic search results even lower down the fold meaning that organic results are going have to fight for traffic even more than the current set up. Google have apparently been testing the running of 4 ads intermittently since 2010 which suggests that they are […]
December 9, 2015

Add a second line of structured snippet extensions in AdWords text ads

Google launched structured snippet extensions in the summer, in order to give advertisers another tool in order to entice clicks from their potential customers. Well now they have enabled us to use up to two lines of structured snippets in our text ads. Currently the more AdWords extensions you have you include the better the auction can determine which combination […]
November 25, 2015

Google updates Android Adwords app – they now include our video campaigns

The new Android update allows users who have the Google AdWords android app to monitor their video campaigns. They can also make bid and budget adjustments directly from their device. Advertisers will now have information such as views and impressions available to them from their palms, which ensures that advertisers can make influential decisions on the fly.  Google continue to […]
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