September 19, 2017

How blogging and SEO work hand in hand

Getting a grip on SEO can sometimes be difficult, and with Google regularly changing its algorithms as well as its policies, it can become hard to keep up. One thing that has remained constant, however, is the fact that blogging is a vital part of SEO. Good and regular blogging helps you communicate and build trust with your buyers, it […]
January 14, 2016

There Was A Big Algorithm Update Last Weekend (But It Wasn’t Penguin)

  So it’s official: If you’ve seen some big fluctuations in traffic and positions over the past week then you can blame Google’s core algorithm update which included a Panda update. Google representatives have since confirmed that last weekend saw a huge core algorithm update but it was not the Penguin algorithm that SEO professionals have been expecting since pre […]
January 7, 2016

Twitter Going to Roll Out a 10,000 Character Limit?

  Twitter, the social media giant, well known for their 140 character limit is considering a 10,000 character limit and if it is going to happen then it will be happening soon. In Q1 2016, it’s being reported from multiple sources that the same character limit Twitter has for direct messages will be deployed for all Tweets though this should […]
December 17, 2015

How match types affect a campaigns performance

It is basically the first lesson that any PPC account manager learns, how to use different match types in your campaigns. It is essential to any campaign that we utilise all of the tools available. If you use too many exact match types you can cause an account to become stale. You will still receive consistent conversions from your exact […]
December 9, 2015

Add a second line of structured snippet extensions in AdWords text ads

Google launched structured snippet extensions in the summer, in order to give advertisers another tool in order to entice clicks from their potential customers. Well now they have enabled us to use up to two lines of structured snippets in our text ads. Currently the more AdWords extensions you have you include the better the auction can determine which combination […]
December 4, 2015

Google introduce Interactive ads to drive app installs

Google are always on the hunt to improve their service and their most recent update, in the form of new interactive ads, will hopefully do so. The new ads are intended to allow developers to showcase their apps at their best, hopefully encouraging users to download their app. These new immersive ads, called Trial Run ads, provide you with the […]
November 20, 2015

Google update shopping search results for mobile

It is common knowledge that mobile searching is becoming increasingly popular as more people switch to their hand-held device rather than use their desktop. So, in timely fashion, Google have redesigned Google shopping in hope of driving even more customers to purchase at the crucial point of their search. Forty-percent of shopping searches are on broad terms, basically speaking we know […]
November 19, 2015

Google say their search engine is getting better at understanding our natural language searches

When you really think about how Google understand our search terms and provides us with industry leading search results it is extremely easy to forget that, believe it or not, Google is not human. Goole have informed us that their search engine is improving in terms of understanding our natural language searches by specifically better handling superlatives, times and increasingly […]
November 12, 2015

SEO: Cheap Tricks & Getting Fast Results

  SEO… Is it even still a thing? Search Engine Optimisation has come a long way over the last ten or fifteen years with significant changes in just the last three. Old practices to inflate search engine positions, encourage more traffic and game the system are now met with heavy penalties and in some cases, complete removal from the top […]
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