July 4, 2018

Statistical Significance & A/B Testing

  Statistical Significance & A/B Testing Websites should be perpetually evolving its performance in order to not become stagnant and maximise the return from your visitors. It doesn’t matter what service you provide, there is always a requirement to generate as many leads/sales as possible from whatever traffic volume you have coming to your site. Something that I think needs […]
February 23, 2016

Google implement campaign drafts and experiments

As a digital account manager you are constantly weighing up different options when making changes to different campaigns. Should I implement a mobile bid adjustment? Should we create a completely separate ad schedule for this campaign? – Said changes aren’t always easy. Adwords is fully accountable, so the changes you make have substance to them & you will never make […]
January 14, 2016

There Was A Big Algorithm Update Last Weekend (But It Wasn’t Penguin)

  So it’s official: If you’ve seen some big fluctuations in traffic and positions over the past week then you can blame Google’s core algorithm update which included a Panda update. Google representatives have since confirmed that last weekend saw a huge core algorithm update but it was not the Penguin algorithm that SEO professionals have been expecting since pre […]
January 14, 2016

Google’s core ranking algorithm now includes Google Panda

Google Panda, which gets its name from Navneet Panda – the man who developed the technology that allowed Google to implement the algorithm in the first place, was launched in February 2011 and has remained to this day one of Google’s most impactful spam fighting algorithms. Well this algorithm is now part of Google’s core ranking algorithm, which pretty much […]
January 7, 2016

Twitter Going to Roll Out a 10,000 Character Limit?

  Twitter, the social media giant, well known for their 140 character limit is considering a 10,000 character limit and if it is going to happen then it will be happening soon. In Q1 2016, it’s being reported from multiple sources that the same character limit Twitter has for direct messages will be deployed for all Tweets though this should […]
December 17, 2015

How match types affect a campaigns performance

It is basically the first lesson that any PPC account manager learns, how to use different match types in your campaigns. It is essential to any campaign that we utilise all of the tools available. If you use too many exact match types you can cause an account to become stale. You will still receive consistent conversions from your exact […]
December 10, 2015

Google are testing the use of 4 ads in search results

Google are testing the use of 4 text ads in search results, which will effectively push organic search results even lower down the fold meaning that organic results are going have to fight for traffic even more than the current set up. Google have apparently been testing the running of 4 ads intermittently since 2010 which suggests that they are […]
December 9, 2015

Add a second line of structured snippet extensions in AdWords text ads

Google launched structured snippet extensions in the summer, in order to give advertisers another tool in order to entice clicks from their potential customers. Well now they have enabled us to use up to two lines of structured snippets in our text ads. Currently the more AdWords extensions you have you include the better the auction can determine which combination […]
December 4, 2015

Google introduce Interactive ads to drive app installs

Google are always on the hunt to improve their service and their most recent update, in the form of new interactive ads, will hopefully do so. The new ads are intended to allow developers to showcase their apps at their best, hopefully encouraging users to download their app. These new immersive ads, called Trial Run ads, provide you with the […]
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