August 30, 2014
internet brands

How do you turn your business into a “brand”?

When someone mentions a name like McDonald’s or Coca-Cola then a clear picture is likely to form in your mind. If a person mentions the name of a close friend, then you could describe them in just a few words. Both of these are “brands”, although the latter wouldn’t instantly be recognised or described as such. How is it with […]
June 6, 2014

Are your people part of your business brand?

  Police officers are never off-duty. At social events, such as a party, they regularly notice the reaction of people to whom they have just been introduced. It might be a slight wariness in the eyes, a care about subjects raised, perhaps an excuse found for moving on to another group. Even regular friends will usually remember what that person […]
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