June 29, 2018

Google’s Major Rebranding Of Its Ad Lineup

On Tuesday, Google announced that the AdWords and DoubleClick brands will soon cease to exist. Starting in mid-July, there will be three main pillars in the new Google Ad Lineup.
July 15, 2016

Pokémon Go: the phenomenon that’s bigger than social media

Have you noticed a rise in people walking around transfixed to their phone screen within the last week, bursting out random cries of “Yes, Pikachu!” or declaring that they’ve “gotta catch ’em all”? It’s got something to do with the latest social media phenomenon to sweep the world: Pokémon Go.
July 8, 2016

What will Instagram Insights bring to the platform?

Anyone managing a business profile on Instagram has probably sought a detailed business analytics tool offering statistics on follower growth charts, most engaged users, the best time to post, follower/unfollower tracking and more. Businesses and brands who use social media platforms rely on statistics to improve engagement, and this information is all key to understanding what content should be posted […]
July 1, 2016

Using Facebook’s 360 photos for your business

Few things can as quickly and easily capture the imagination of potential customers as a well-placed, beautiful image in a timely, snappy Facebook post. Believe it or not, people have been sharing images on the platform for over a decade now, and we don’t just mean in Zuckerberg’s uni halls, and it remains a hugely influential and useful way to […]
June 23, 2016

Facebook advertising: backing businesses into a corner?

In the truly digital age of advertising, the internet provides the biggest market in history to organisations of every size – with million-pound budgets just as likely as targeted local advertising.
June 16, 2016

Snapchat has hit the 150 million daily active user mark

There’s a lot of interest surrounding Snapchat at the moment in digital marketing.
May 20, 2016

Twitter rebrands as a news network

In the wake of falling share prices and poor market performance compared to other social media outlets, Twitter appears to be rebranding themselves as a news network rather than a social network.
March 30, 2016

The “Insta-lgorithm” – what you need to know

After many months of rumours, suspicions have been realised – Instagram will switch to an algorithm system, instead of chronological order. Instagram’s official Twitter account recently said the following: “We’re listening and we assure you nothing is changing with your feed right now. We promise to let you know when changes roll out broadly”.
January 7, 2016

Twitter Going to Roll Out a 10,000 Character Limit?

  Twitter, the social media giant, well known for their 140 character limit is considering a 10,000 character limit and if it is going to happen then it will be happening soon. In Q1 2016, it’s being reported from multiple sources that the same character limit Twitter has for direct messages will be deployed for all Tweets though this should […]
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