Social media has proven to be extremely effective for B2B brands, and customers expect to not only find familiar brands on popular social platforms but to research new ones there too. Here are a few ways to maximise your social media presence as a B2B brand.
According to the Retail Gazette High street retailers are being outperformed by their digital counterparts. It’s an interesting article and one I though would be interesting to explore a little further. High Street retailer H&M who spend significant resources on maintaining its 3300 stores across 54 countries could not match the likes of shopstyle.co.uk who dominate organic visibility. […]