October 11, 2017

PPC industry overreacts, as per usual

As I blogged about here, AdWords recently announced they will start allowing an overspend of 2x your daily budget, rather than 20%. As per usual, the PPC industry went into panic mode (clearly assuming Google did this without any proper thought or logic or worse, as some sort of conspiracy.) PPC ‘professionals’ immediately took to Twitter protesting: “We set budgets […]
November 24, 2013

AdWords – Unlimited Daily Budgets

Christmas is fast approaching, in fact many of the online retailers we work with are already seeing the start of the Christmas rush with many reporting rapidly increasing sales. It wouldn’t be beyond the realms of possibility that this festive season could be the best ever for online retailers – in fact, it’s pretty likely. Earlier this year I wrote […]
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