January 28, 2019

Social Media: What should your business know?

2019 is here and Social Media is growing quicker than ever! Over the years, Social Media has changed the way the world thinks, from personal interactions to online purchases, platforms such as Facebook, Twitter and Instagram have become a part of our daily lives. The huge impact that Social Media has made means that the networks are always making changes […]
January 7, 2019

5 Reasons Why You Shouldn’t Search For Your Ads On Google

It’s only natural to wonder what your paid ads would look like when searching for a particular term, where they are placed or whether they are even showing at all. However, this curiosity has the potential to cause harm to your campaigns and is definitely not a wise move. 1. Impressions Searching for your ads will increase the number of […]
November 16, 2018

How A Small Business Can Utilise Social Media

Social Media is an ever-growing platform that more and more businesses are integrating into their marketing strategies. But, as a small business how can you utilise platforms such as Facebook and Instagram to your advantage? The first step is to create a well-developed plan which includes these rules:
October 2, 2018

Black Friday, Cyber Monday and Festivities.

  Every year Google is impressing on us the importance of being mobile first, the importance of understanding our target audience and their behaviours and the way that their ever-improving automation allows you to take advantage of it.  There’s the new interface and their new responsive ads to implement. All of these new changes could lead the average person to […]
June 14, 2018

Digital Marketing vs Traditional Marketing

Many businesses will pick one form of marketing over the other purely to keep to their budgets, we know a holistic online marketing approach is ultimately required, but which single marketing channel is best for you at this moment? Traditional marketing is a large category that includes many forms of advertising such as newspaper/magazine adverts, television and radio adverts, flyers, […]
April 19, 2018

How Can Your Business Stand Out On Social Media?

Does your business struggle to be noticed on social media? As your competitors take advantage of social media platforms to increase their ever-growing marketing strategies, how can your business stand out on social media? Continue reading this blog to find out…
November 29, 2017

The impact of Twitter’s 280 character limit

A long-standing topic for some time now. A large of amount of ‘will they won’t they’. Twitter finally have taken the leap to double their notorious 140 character limit. But what does this mean for the platform? Twitter first and foremost have decided to increase the limit for its 330 million monthly users to alleviate the “cramming” issue they have […]
November 6, 2017

Why PPC is important for your small business

As one of the most popular forms of digital advertising, everyone and their mother has a basic understanding of PPC, with Google AdWords being the most well-known platform. Offering fantastic results, ongoing campaigns and an increase in site traffic, there’s a lot of general positives associated with utilising PPC for any business. It might seem that PPC is only an […]
October 9, 2017

The importance of social media for the small businesses

Social media is a powerful marketing tool for businesses. But what about the small business? How can social media help to boost the productivity and online presence of the small business? Well, social media has a pivotal role to play. It is important to remember that customers are the backbone of the small business industry and can help to both […]