November 16, 2018

How A Small Business Can Utilise Social Media

Social Media is an ever-growing platform that more and more businesses are integrating into their marketing strategies. But, as a small business how can you utilise platforms such as Facebook and Instagram to your advantage? The first step is to create a well-developed plan which includes these rules:
October 2, 2018

Black Friday, Cyber Monday and Festivities.

  Every year Google is impressing on us the importance of being mobile first, the importance of understanding our target audience and their behaviours and the way that their ever-improving automation allows you to take advantage of it.  There’s the new interface and their new responsive ads to implement. All of these new changes could lead the average person to […]
June 14, 2018

Digital Marketing vs Traditional Marketing

Many businesses will pick one form of marketing over the other purely to keep to their budgets, we know a holistic online marketing approach is ultimately required, but which single marketing channel is best for you at this moment? Traditional marketing is a large category that includes many forms of advertising such as newspaper/magazine adverts, television and radio adverts, flyers, […]
April 19, 2018

How Can Your Business Stand Out On Social Media?

Does your business struggle to be noticed on social media? As your competitors take advantage of social media platforms to increase their ever-growing marketing strategies, how can your business stand out on social media? Continue reading this blog to find out…
November 29, 2017

The impact of Twitter’s 280 character limit

A long-standing topic for some time now. A large of amount of ‘will they won’t they’. Twitter finally have taken the leap to double their notorious 140 character limit. But what does this mean for the platform? Twitter first and foremost have decided to increase the limit for its 330 million monthly users to alleviate the “cramming” issue they have […]
November 6, 2017

Why PPC is important for your small business

As one of the most popular forms of digital advertising, everyone and their mother has a basic understanding of PPC, with Google AdWords being the most well-known platform. Offering fantastic results, ongoing campaigns and an increase in site traffic, there’s a lot of general positives associated with utilising PPC for any business. It might seem that PPC is only an […]
October 9, 2017

The importance of social media for the small businesses

Social media is a powerful marketing tool for businesses. But what about the small business? How can social media help to boost the productivity and online presence of the small business? Well, social media has a pivotal role to play. It is important to remember that customers are the backbone of the small business industry and can help to both […]
September 5, 2017

The importance of PPC for SMEs

For those unfamiliar with its existence or usage, it may seem like a lofty claim when we say that PPC is essential to small business success, but it’s an argument we’re convinced of. A vital component in any complete and well-thought out digital marketing campaign, it offers some truly fantastic opportunities to grow your online business quickly, efficiently, and profitably.
August 15, 2017

How social media advertising can directly connect you with your customers

Social media advertising has been used by brands and businesses for many years now to help effectively communicate and engage with customers. The technology is now so advanced that regardless of location, geography, and previous contact, you are able to send people from within your target audience carefully crafted, personalised adverts. Across all of the major social networking platforms, including […]
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