September 25, 2020

Your Guide To Seasonal Content On Social Media

At the time of writing this blog, Christmas is only 92 days away. I might be getting a bit ahead of myself, but if we’ve learnt anything this year, it’s that it is always better to be prepared! As we prepare for the upcoming festivities of Halloween, Thanksgiving and Christmas here at DPOM, we thought it would be a great […]
September 11, 2020

Christmas Predictions For 2020

Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage […]
October 8, 2019

eCommerce: Christmas Starts Now!

It’s never too early to think about Christmas if you want your online store to maximise on seasonal spending. It’s no secret that people spend huge sums on gifts, entertainment and food over the festive season. Estimates suggest that in the UK we splash out around £19.5 billion on Christmas presents, food, drinks, decorations and parties. What’s not so widely […]
October 2, 2018

Black Friday, Cyber Monday and Festivities.

  Every year Google is impressing on us the importance of being mobile first, the importance of understanding our target audience and their behaviours and the way that their ever-improving automation allows you to take advantage of it.  There’s the new interface and their new responsive ads to implement. All of these new changes could lead the average person to […]
August 12, 2015

Online Retailers MUST Plan for the Christmas Rush Now!

It may only be August, but if you’re selling online you need to starting thinking about the Christmas rush now! By planning early, you can extend the busy period to its maximum to take advantage of increased sales. The most successful retailers will already be working on their Christmas PPC campaigns and if that doesn’t include you, then there are […]
November 7, 2014

Use Twitter to drive conversions this Christmas

Black Friday is coming and, according to recent research, Twitter is the number one social media platform to draw customers to your website if you’re looking to make sales during the Christmas online bonanza.
December 18, 2013

Increase Your Profits in 2014

So, as 2013 draws to a close, what does 2014 hold for businesses? Probably more of the same if the last couple of years are to go by. Small businesses, especially retail businesses will no doubt continue to go under as more and more people shop on line or just visit one shop, the supermarket. Our small independent retailers have […]
September 1, 2013

SEO and PPC For Christmas: The Ultimate Guide

I’m not mad! I know what time of year it is but online retailers should start planning now – here’s why: As the Christmas Holidays fast approach, savvy online retailers are already preparing for the upcoming festive period. Last year, online shopping reached a new high during the 2012 holiday season with both small and large retailers reporting strong sales. […]
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