October 14, 2020

Tips For eCommerce Holiday SEO

Before the holiday shopping season approaches us, online retailers should be making the necessary amendments to their website and refreshing their content to maximise their organic visibility as interest surges. Amazon’s Prime Day has just gone, but there’s only a month or so before Black Friday is upon us and then Christmas, so there’s still plenty of time to implement […]
October 7, 2020

Google Ads Vs Facebook Ads

When it comes to digital marketing, business owners are spoilt for choice. However, deciding on which platform they should market their businesses on can be a daunting task. To help you make a more informed decision, we will be looking at two of the biggest platforms of digital advertising, Google and Facebook.   Google Ads: Paid Search This is a […]
October 2, 2018

Black Friday, Cyber Monday and Festivities.

  Every year Google is impressing on us the importance of being mobile first, the importance of understanding our target audience and their behaviours and the way that their ever-improving automation allows you to take advantage of it.  There’s the new interface and their new responsive ads to implement. All of these new changes could lead the average person to […]
July 4, 2018

Statistical Significance & A/B Testing

  Statistical Significance & A/B Testing Websites should be perpetually evolving its performance in order to not become stagnant and maximise the return from your visitors. It doesn’t matter what service you provide, there is always a requirement to generate as many leads/sales as possible from whatever traffic volume you have coming to your site. Something that I think needs […]
March 30, 2016

The “Insta-lgorithm” – what you need to know

After many months of rumours, suspicions have been realised – Instagram will switch to an algorithm system, instead of chronological order. Instagram’s official Twitter account recently said the following: “We’re listening and we assure you nothing is changing with your feed right now. We promise to let you know when changes roll out broadly”.
January 7, 2016

Twitter Going to Roll Out a 10,000 Character Limit?

  Twitter, the social media giant, well known for their 140 character limit is considering a 10,000 character limit and if it is going to happen then it will be happening soon. In Q1 2016, it’s being reported from multiple sources that the same character limit Twitter has for direct messages will be deployed for all Tweets though this should […]
December 17, 2015

Google’s Top Trends From the UK in 2015

  It’s that time of the year when Google releases its top trends of the year and 2015 makes me feel… old. Mostly because I would have to Google search who many of the people are but I guess maybe that is partly what got them into those top positions. Before I reveal the top trend lists, let’s take a […]
December 3, 2015

Mysterious “Phantom 3” Google Algorithm Update

The SEO world is always awash with theories and hunches about Google algorithm updates, the dates they are to take place and sometimes the dates that *we think* they actually took place but were not officially announced.  In the past, Google has been very tight lipped about the expected launch dates for updates and often made an official announcement a few […]
November 9, 2015

Google implement new search results for tablet users

Google have introduced a brand new interface for people that are searching on tablet devices. The old tablet design was practically a combination of mobile and desktop design rolled into one. The search results are apparently a lot clearer than the previous results page, there are white margins at either side of the page allow for a much more simplistic […]
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