A website is the backbone of any business, regardless of which type of online marketing you are focusing on. Every type of advertisement, content or information that you put online will direct users back to your website so it’s vital that it gives them a clear idea of your brand and the types of products or services that you are […]
The State of the Union address is a yearly event where representatives from Google announce new features alongside important hints. This year’s speakers were John Mueller and Martin Splitt. It’s definitely worth a watch. There were many Search Engine Optimisation tips and hints provided by Google’s speakers and you can find some of these below. Google is focusing on images […]
Twitter is a great place for direct-to-consumer companies to develop and grow their client bases. But your business could also benefit from this platform which is all too often overlooked by business-to-business marketers.
The SEO world is always awash with theories and hunches about Google algorithm updates, the dates they are to take place and sometimes the dates that *we think* they actually took place but were not officially announced. In the past, Google has been very tight lipped about the expected launch dates for updates and often made an official announcement a few […]
SEO… Is it even still a thing? Search Engine Optimisation has come a long way over the last ten or fifteen years with significant changes in just the last three. Old practices to inflate search engine positions, encourage more traffic and game the system are now met with heavy penalties and in some cases, complete removal from the top […]
We all love a bargain. We love knowing that we’ve found a deal that cannot be beaten and we feel a sense of achievement from finding the lowest price available. But there is a big difference between buying an item and engaging a service and there really is no like-for-like quote when it comes to SEO. Rather like buying a car, […]
A lot of the time, online business owners think of running Google Adwords OR making effort towards SEO: One OR the other but not both together. This is often because of budget constraints or the need to see a quick ROI so the business owner cannot wait for the long term results that you typically see with SEO… When it’s […]
It was a cold, dark night. The wind whistled through the trees and the sky in the distance was purest black. A storm was approaching. Somewhere in the distance a caterwauling could be heard; But was it the sound of a penguin or a panda? … Well, neither actually. I just thought I’d start with an intro that was more […]