Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage […]
As shocking as it may seem, there are still some leading brands who don’t sell their products online or via digital marketing methods such as Google Ads or Paid Social Media. Although they may have a website, it’s impossible to purchase from them unless you visit one of their physical stores. A survey carried out in 2019 revealed that 75% […]
For years, Google has always been the one that springs to mind when you have a question that needs answering or you’re looking for a product/service. However, everyone seems to forget about, or just simply ignore, Bing. So, let’s take a fair look at both search engines…
A website is the backbone of any business, regardless of which type of online marketing you are focusing on. Every type of advertisement, content or information that you put online will direct users back to your website so it’s vital that it gives them a clear idea of your brand and the types of products or services that you are […]
The State of the Union address is a yearly event where representatives from Google announce new features alongside important hints. This year’s speakers were John Mueller and Martin Splitt. It’s definitely worth a watch. There were many Search Engine Optimisation tips and hints provided by Google’s speakers and you can find some of these below. Google is focusing on images […]
Twitter is a great place for direct-to-consumer companies to develop and grow their client bases. But your business could also benefit from this platform which is all too often overlooked by business-to-business marketers.
The SEO world is always awash with theories and hunches about Google algorithm updates, the dates they are to take place and sometimes the dates that *we think* they actually took place but were not officially announced. In the past, Google has been very tight lipped about the expected launch dates for updates and often made an official announcement a few […]
SEO… Is it even still a thing? Search Engine Optimisation has come a long way over the last ten or fifteen years with significant changes in just the last three. Old practices to inflate search engine positions, encourage more traffic and game the system are now met with heavy penalties and in some cases, complete removal from the top […]