Have you noticed that your website is receiving traffic but no leads or sales? This could be as a result of your website’s conversion rate. To increase conversion rate, you can change parts of your website that may currently be limiting your users and this is called Conversion Rate Optimisation (CRO).
As an SEO Company measuring conversions is essential and is a key performance indicator for clients. Increased conversions is the true goal of any SEO campaign and ultimately how we, as an SEO Company is judged. What surprises me is, on a a regular basis is how many websites I come across that don’t already monitor conversions. I’m not […]