Choosing the correct attribution model for your business may seem difficult and confusing so it is important that you fully understand the pros and cons of each model. With 6 potential models to choose from, it’s important that you choose the right one that best suits your requirements.
Google are making changes to the way their columns relay conversion results. There won’t be much work for us to do thankfully so don’t panic. Currently the “conversions” column and report would show any form of conversion that you have set up conversion tracking for – however in these changes, that are going to roll out in mid-October, the “conversions” […]
Every business using Google AdWords that has a telephone number should be using Google AdWords call tracking. By installing this relatively simply code, we can track which ads / keywords / campaigns resulted in telephone calls and if those telephone calls resulted in a conversion (based on call duration). How does AdWords call tracking work? When a user […]