December 18, 2019

You don’t need a brand ‘trumpet’, you need a marketing orchestra!

There are no quick fixes or instant solutions to attracting and retaining customers. Nor is any one customer the same as the next. Even if you have a clearly defined ‘customer avatar’ you surely know that individual choice and decision making are pivotal. All the customer data you can lay your hands on will still draw you back to one […]
December 11, 2019

Google targets diversity in latest update

The latest updates that Google has made to the guidelines it issues to Search Quality Evaluators has been changed to emphasise diversity of opinion, in a move that has been interpreted as a reaction to claims of bias by the search engine giant.   What’s changed? When assessing the quality of the search results that Google returns, evaluators are now […]
December 11, 2019
Digital Marketing Trends

Up and coming trends in digital marketing for 2020

As we approach the end of 2019, it presents us with the perfect opportunity to get ahead of the game and start planning our marketing campaigns for 2020. Below, we are going to take a look at some of the up and coming trends we expect to make a big impact throughout the year ahead.   Conversational marketing There is […]
July 4, 2019

Choosing the right social media platforms to promote your brand

It is very common for a startup business, to create a business page on every social media platform to get your brand name out there. But is this the right thing to do? Creating and publishing content on the right platforms is a great way to build a strong relationship with your audience and customers. There are a range of […]
June 7, 2019

Google Adds New Features to Keyword Planner

Recently, Google has rolled out some changes to the Keyword Planner tool in Google Ads. This is a great tool for every digital marketer and it allows you to search for keywords to review specific data in regards to competitions and trends. When working on Google Ads accounts, tools that provide you with an insight into trends, audiences and forecasts […]
May 17, 2019

An SEO Recap from Google’s 2019 State of the Union Address

The State of the Union address is a yearly event where representatives from Google announce new features alongside important hints. This year’s speakers were John Mueller and Martin Splitt. It’s definitely worth a watch. There were many Search Engine Optimisation tips and hints provided by Google’s speakers and you can find some of these below. Google is focusing on images […]
May 14, 2019

Does My Small Business Need PR?

I know what you’re expecting–a blog post that’s a long-winded ‘yes, your business needs PR’. And, boy, are you going to get it. But first, what is PR, other than an industry that so ruffled Michael Winner’s feathers he once described it as a line of work for the family idiot? This particular family idiot gets press coverage for small […]
April 2, 2019

Social Media: How to use hashtags effectively

Love them or hate them, hashtags are commonly used throughout all social media platforms and are a great tool to help get your social media posts seen by a wider audience online. What Is a Hashtag? A hashtag is a type of metadata used on social media networks including Twitter which allows users to apply dynamic, user-generated tagging into their […]
March 26, 2019

8 Reasons Why You Should Invest in Nottingham

Nottingham – you’d be missing out to not invest here! This is a city that has a whole lot going for it, from its business districts and thriving economy, through to its cultural attractions and quality of life. Here are eight reasons why, if you’re starting a business, you should invest in Nottingham: