May 1, 2020

Google Offers Ad Credits for SME’s During COVID-19

More and more people are reaching out to Google to ask them what they are planning to do to help small and medium businesses and, finally, Google have answered!
April 1, 2020

How are you going to build your Business back up Post Coronavirus?

Make no mistake, we are at war! We are fighting an invisible enemy that can and does strike at any time. The only way to beat it is to follow the guidelines and starve it out because we will win this battle of attrition.   When Will Your Business Recover? That’s all very well but what are your plans for […]
March 27, 2020

Is Your Website Terrible? Here’s How You Can Tell!

A website is the backbone of any business, regardless of which type of online marketing you are focusing on. Every type of advertisement, content or information that you put online will direct users back to your website so it’s vital that it gives them a clear idea of your brand and the types of products or services that you are […]
March 5, 2020

Everything You Need To Know About Conversion Tracking

Do you find yourself taking a rough guess of how many of your leads or purchases came directly from your Google Ads campaigns? Wouldn’t it be easier for Google to work all this out for you? 
February 27, 2020

5 Tips to Supercharge Your PPC Campaigns

Truth be told, there are no specific things that will supercharge your PPC campaigns. You have to do everything to the highest possible standard. Nevertheless, I’ve put together some tips that should give you a leg up on the competition. 
February 20, 2020

How To Get Instant Results with Google Ads!

Are you thinking about setting up a  Google Ads campaign and want to ensure you get results instantly? Or are your campaigns underperforming so you’re looking for an instant boost in conversions? Unfortunately, this is not always possible but here are some tips to get the results you want as fast as possible!
February 6, 2020

Google Ads: 5 Things You’re Getting Wrong

Do you feel as though you’re not getting the most from your Google Ads campaigns? Whether you’re a Google Ads beginner or class yourself as an expert in building and optimising your campaigns, mistakes are common yet costly. To help you along, here are our top 5 things you’re getting wrong with Google Ads!   1. Not Enough/ No Conversion […]
December 18, 2019

You don’t need a brand ‘trumpet’, you need a marketing orchestra!

There are no quick fixes or instant solutions to attracting and retaining customers. Nor is any one customer the same as the next. Even if you have a clearly defined ‘customer avatar’ you surely know that individual choice and decision making are pivotal. All the customer data you can lay your hands on will still draw you back to one […]
December 11, 2019

Google targets diversity in latest update

The latest updates that Google has made to the guidelines it issues to Search Quality Evaluators has been changed to emphasise diversity of opinion, in a move that has been interpreted as a reaction to claims of bias by the search engine giant.   What’s changed? When assessing the quality of the search results that Google returns, evaluators are now […]
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