Traditional media is losing its significance within the market as digital marketing and online activities continue to grow in popularity. Social media encourages connectivity and creativity and with that brings more opportunities for businesses. Instagram is one of the most popular social media platforms around with its extensive visual nature, it allows everyone from big brands to small businesses promote […]
No matter what industry your business is in, your social media presence is essential and portrays an overview of your brand for customers and potential customers. The growth of your audience is an important factor for any business and is always one that you want to see an increase month on month, however, with Twitter’s recent update, will you see […]
Many businesses will pick one form of marketing over the other purely to keep to their budgets, we know a holistic online marketing approach is ultimately required, but which single marketing channel is best for you at this moment? Traditional marketing is a large category that includes many forms of advertising such as newspaper/magazine adverts, television and radio adverts, flyers, […]
If you work in marketing, digital marketing or you have the responsibility for marketing and promoting your business, you will no doubt have heard of PPC or pay-per-click advertising. If you’re unsure what PPC advertising is, how it works and how it can help your business to promote its services and grow, then read on below.
There are many different forms of digital marketing available in the modern day. So many that it can be difficult for marketing teams and businesses to decide which ones they should be including as part of their overall marketing plans.
We spend more time consuming digital content over TV, Radio and Print. This is an absolute fact, yet we often see Advertising investments weighted more towards more traditional media. If our target customers spend more time online then where should we advertise to them most? Not on the Radio Not on the TV Not in print You guessed it, online. […]
One of the most awesome things about anything online is the fact that it is accessible from anywhere in the world provided there is a decent connection to the internet and some form of browsing device. If you’ve got fibre optic or 4G then good for you… The faster the better. Another fantastic thing about the internet is […]
I try to knock out at least one blog every week and sometimes it’s hard work thinking of a subject relating to Digital Marketing that we have not already covered. Blogging is vital to your SEO efforts, as this is the easiest way of getting fresh, indexible content onto your site and draw in regular visitors if you can write effectively. […]