Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage […]
Now we’re in 2020, websites can no longer afford to ignore search engine optimisation! Back in 2019, it was found that 93% of ALL internet experiences start with a search engine and around 39% of eCommerce traffic comes from search which is why you need to be prioritising SEO.
The simple answer to this question is that your business should be utilising all forms of digital marketing to achieve a coherent strategy and cover all basis. However, for new and smaller businesses, you may not have the budget to branch out to all forms of marketing just yet. With this in mind, I have created a simple guide to […]
As shocking as it may seem, there are still some leading brands who don’t sell their products online or via digital marketing methods such as Google Ads or Paid Social Media. Although they may have a website, it’s impossible to purchase from them unless you visit one of their physical stores. A survey carried out in 2019 revealed that 75% […]
For years, Google has always been the one that springs to mind when you have a question that needs answering or you’re looking for a product/service. However, everyone seems to forget about, or just simply ignore, Bing. So, let’s take a fair look at both search engines…
Make no mistake, we are at war! We are fighting an invisible enemy that can and does strike at any time. The only way to beat it is to follow the guidelines and starve it out because we will win this battle of attrition. When Will Your Business Recover? That’s all very well but what are your plans for […]
A website is the backbone of any business, regardless of which type of online marketing you are focusing on. Every type of advertisement, content or information that you put online will direct users back to your website so it’s vital that it gives them a clear idea of your brand and the types of products or services that you are […]