Digital Marketing – What can we learn from 2020

It’s the most wonderful time of the year! Merry Christmas from the DPOM team. We hope that 2021 is a better year for us all, and with that being said,…

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How does PPC work? A beginner’s guide
Paris, France - January 03, 2017 : Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based on keywords.

How does PPC work? A beginner’s guide

If you work in marketing, digital marketing or you have the responsibility for marketing and promoting your business, you will no doubt have heard of PPC or pay-per-click advertising. If you’re unsure what PPC advertising is, how it works and how it can help your business to promote its services and grow, then read on below.
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UK ad spending reaches its highest rate since 2010
Flat design modern vector illustration concept of website analytics and computing data analysis using modern electronic and mobile devices. Isolated on grey background

UK ad spending reaches its highest rate since 2010

Last year, UK advertising spending reached its highest rate in five years, according to AA/Warc, a trusted source of UK ad spend data. This indicates that businesses are still confident about advertising’s ability to reach consumers. It also suggests that cautiousness over ad spend, caused by the recession, may finally be waning. (more…)

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