October 3, 2017

Social media – the canon in your digital armoury

Love it or loathe it, social media is central to modern communications and also the linchpin of most digital marketing campaigns.
August 30, 2017

How does PPC work? A beginner’s guide

If you work in marketing, digital marketing or you have the responsibility for marketing and promoting your business, you will no doubt have heard of PPC or pay-per-click advertising. If you’re unsure what PPC advertising is, how it works and how it can help your business to promote its services and grow, then read on below.
May 6, 2016

UK ad spending reaches its highest rate since 2010

Last year, UK advertising spending reached its highest rate in five years, according to AA/Warc, a trusted source of UK ad spend data. This indicates that businesses are still confident about advertising’s ability to reach consumers. It also suggests that cautiousness over ad spend, caused by the recession, may finally be waning.
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