August 14, 2015

Tech Companies are coming together to WALLOP the Ivory Trade and Wildlife Trafficking.

Facebook, Google and eBay are joining Warren Buffett and environmental groups in a campaign to stop wildlife trafficking. The goal is to raise awareness of wildlife trafficking and reduce demand for those products.
March 23, 2013

eBay Report – AdWords is a waste of money

A recent report by eBay has claimed businesses may be wasting billions of pounds a year on paid search such as Google. eBay claim that the report demonstrates: “branded keyword ads have no short term benefits, and that returns from all other keywords are a fraction of conventional estimates” The report with the catchy name: “Consumer Heterogeneity and Paid Search […]
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