As shocking as it may seem, there are still some leading brands who don’t sell their products online. Although they may have a website, it’s impossible to purchase from them unless you visit one of their physical stores.
A website is the backbone of any business, regardless of which type of online marketing you are focusing on. Every type of advertisement, content or information that you put online will direct users back to your website so it’s vital that it gives them a clear idea of your brand and the types of products or services that you are […]
Last year, UK eCommerce sales set a new record of 1.49bn, a jump of 7.3% on 2017. Online sales continue to creep up year on year, which is why savvy eCommerce retailers are planning their Black Friday activity now. Consumers are spending more time researching Black Friday deals than ever before, so it’s crucial to have your offers front and […]
If you’re running an ecommerce site, chances are that your business already has a social media presence across different channels. If you do, then you will be well aware that social media provides you with a quick and easy way to reach more consumers as well as increase the awareness of your brand. Additionally, it enables you to communicate with […]
Automated bidding is getting an overhaul along with some new terminology. Flexible bid strategies will now be called “portfolio” bid strategies. According to Google the change is meant to better indicate that a single strategy can be applied across multiple campaigns. The update will allow advertisers to update bidding strategies from the campaign settings tab instead of having to […]
So it’s official: If you’ve seen some big fluctuations in traffic and positions over the past week then you can blame Google’s core algorithm update which included a Panda update. Google representatives have since confirmed that last weekend saw a huge core algorithm update but it was not the Penguin algorithm that SEO professionals have been expecting since pre […]
SEO… Is it even still a thing? Search Engine Optimisation has come a long way over the last ten or fifteen years with significant changes in just the last three. Old practices to inflate search engine positions, encourage more traffic and game the system are now met with heavy penalties and in some cases, complete removal from the top […]
Last week I blogged about “What Should My Budget be for Adwords?” I tried to keep it brief but it’s not always a straight forward question when there are so many factors that affect whether a budget will be sufficient or not. Adwords will of course tell you if you are limited by budget but it’s always good to […]