124% Increase in Revenue150% Increase in Organic TrafficThe Brief Reinforced beds approached DPOM in early 2020 with the task of improving their organic visibility in addition to improving ROI from their…
Before the holiday shopping season approaches us, online retailers should be making the necessary amendments to their website and refreshing their content to maximise their organic visibility as interest surges.
Amazon’s Prime Day has just gone, but there’s only a month or so before Black Friday is upon us and then Christmas, so there’s still plenty of time to implement all the tips and techniques within this blog so that you don’t miss out! (more…)
When it comes to digital marketing, business owners are spoilt for choice. However, deciding on which platform they should market their businesses on can be a daunting task. To help…
Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage of these times. (more…)
More and more people are reaching out to Google to ask them what they are planning to do to help small and medium businesses and, finally, Google have answered!
A website is the backbone of any business, regardless of which type of online marketing you are focusing on. Every type of advertisement, content or information that you put online will direct users back to your website so it’s vital that it gives them a clear idea of your brand and the types of products or services that you are offering. (more…)
Last year, UK eCommerce sales set a new record of 1.49bn, a jump of 7.3% on 2017. Online sales continue to creep up year on year, which is why savvy…
If you’re running an ecommerce site, chances are that your business already has a social media presence across different channels. If you do, then you will be well aware that social media provides you with a quick and easy way to reach more consumers as well as increase the awareness of your brand. Additionally, it enables you to communicate with the customers directly, adding trust and loyalty. What you may not be aware of, however, is that social media can improve your site’s conversion rate. Here is how it works… (more…)
Automated bidding is getting an overhaul along with some new terminology. Flexible bid strategies will now be called “portfolio” bid strategies. According to Google the change is meant to…
So it’s official: If you’ve seen some big fluctuations in traffic and positions over the past week then you can blame Google’s core algorithm update which included a Panda…