September 11, 2014

Google Adwords: Exact Match is Now Typo Friendly!

Your spelling may be awful but this not affect your Google results! … Because people are indeed people, you can expect typos in searches, in fact 7% of ALL searches do indeed contain a misspelling. Add to that the fact that 70% of all Google searches are long tail (Three or more keywords) and you have an increased likelihood of […]
August 18, 2014

Google AdWords removes an option no-one cares about

Google has announced that in late September, AdWords advertisers will no longer have the ability to deselect close variants for both exact and phrase match types.   What does this mean? A close variant of a keyword allows Google AdWords to match misspellings and plural versions of a keyword to be matched to a designated keyword. For example, if you […]
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