expectations
September 11, 2020
Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage […]
December 17, 2015
It’s that time of the year when Google releases its top trends of the year and 2015 makes me feel… old. Mostly because I would have to Google search who many of the people are but I guess maybe that is partly what got them into those top positions. Before I reveal the top trend lists, let’s take a […]
November 12, 2015
SEO… Is it even still a thing? Search Engine Optimisation has come a long way over the last ten or fifteen years with significant changes in just the last three. Old practices to inflate search engine positions, encourage more traffic and game the system are now met with heavy penalties and in some cases, complete removal from the top […]
October 22, 2015
Last week I blogged about “What Should My Budget be for Adwords?” I tried to keep it brief but it’s not always a straight forward question when there are so many factors that affect whether a budget will be sufficient or not. Adwords will of course tell you if you are limited by budget but it’s always good to […]
October 15, 2015
If you’re new to Adwords then the one of the first questions you are going to ask is: “How much should I budget to spend per month on my campaign?” The short answer is always “Whatever you are comfortable with spending” – But that may not be realistic. Of course you want to spend as little as possible and […]
October 13, 2015
It’s not rankings? Sounds ridiculous doesn’t it? After all, it’s completely logical to assume that the higher you rank for your “key terms” the more traffic you’ll get right? Wrong. Fact. I know what you’re thinking: “STOP! This is wrong! You’re an SEO, your job is do deliver high rankings, what is this rubbish you speak?!” No, my job isn’t […]
September 23, 2015
One hot topic with Adwords managers and their clients is whether or not to bid on their own branded terms. The argument is always the same: “If I rank number one for people searching for my company by name then why should I pay extra for them to visit my site” – Which in all fairness is quite logical. […]
September 16, 2015
We all love a bargain. We love knowing that we’ve found a deal that cannot be beaten and we feel a sense of achievement from finding the lowest price available. But there is a big difference between buying an item and engaging a service and there really is no like-for-like quote when it comes to SEO. Rather like buying a car, […]
August 28, 2015
A lot of the time, online business owners think of running Google Adwords OR making effort towards SEO: One OR the other but not both together. This is often because of budget constraints or the need to see a quick ROI so the business owner cannot wait for the long term results that you typically see with SEO… When it’s […]