Will Facebook’s new Messenger change the face of its advertising?

Every month, an extraordinary 900 million people use Facebook Messenger to connect with friends, family, and businesses. But for the past 12 months, Facebook has been working diligently behind-the-scenes to improve the Messenger user experience. And this month we’ve seen the result, with the launch of the new Messenger Platform (Beta), now complete with bots and a Send/Receive API. But what does this mean for Facebook advertising?

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