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KIEV, UKRAINE - AUGUST 22, 2015:Collection of popular social media logos printed on paper:Facebook, Twitter, Google Plus, Instagram, Pinterest, Skype, YouTube, Linkedin and others on wooden background

How to increase your brand’s online presence in 2021

Post published:20 November 2020
Post category:Blog General Social Media
Reading time:4 mins read

2020 has been an incredible year for social media. Over 4 billion people now use social platforms globally, with 60% of businesses aiming to increase their 2021 Instagram budgets in particular. (more…)

Digital marketing concept infographics vector background. Word cloud with online advertising keywords and managers analysing data preparing strategy or campaign. Eps10 vector illustration.

Google Ads Vs Facebook Ads

Post published:07 October 2020
Post category:Blog General Pay Per Click Social Media
Reading time:3 mins read

When it comes to digital marketing, business owners are spoilt for choice. However, deciding on which platform they should market their businesses on can be a daunting task. To help…

Online Marketing Strategy Branding Commerce Advertising Concept

Christmas Predictions For 2020

Post published:11 September 2020
Post category:Blog General Pay Per Click
Reading time:6 mins read

Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage of these times. (more…)

Social media from cutout newspaper headlines pinned to a cork bulletin board

What’s new to Facebook? Shops, Facebook Watch and Image Presentation

Post published:24 July 2020
Post category:Blog Facebook Social Media Social Media Ads
Reading time:5 mins read

As one of the longest-running, most popular social networks, it’s no surprise that Facebook is always thinking of new ways to keep people connected and to drive business. Here are…

WEB ONLINE INTERNET TECHNOLOGY AND DIGITAL MARKETING CONCEPT

Coronavirus – Moving Marketing Spend Online

Post published:19 March 2020
Post category:Blog General
Reading time:3 mins read

There is little doubt that we are living in trying times. The coronavirus has surprised us all with its speed, effects and the way it has changed our normal way…

10 Signs Your Social Media Campaign is Failing

Post published:28 February 2020
Post category:Blog Facebook Instagram LinkedIn Social Media Social Media Ads Twitter
Reading time:12 mins read

Stagnant. Dormant. Lifeless. If these adjectives sum up your current social media performance, then you’ve come to the right place. In an age where everyone, and I mean everyone, including…

Business desk concept - DIGITAL MARKETING

Facebook shelves plans to introduce ads to WhatsApp

Post published:28 January 2020
Post category:Blog Facebook General Social Media
Reading time:2 mins read

Facebook has reportedly backed off plans to insert ads into WhatsApp. According to The Wall Street Journal, the social media giant has disbanded the team it put together to figure…

Helsinki, Finland, May 4, 2019: Google Ads AdWords application icon on Apple iPhone X screen close-up. Google Ad Words icon. Google ads Adwords application. Social media network

Google and Facebook take more EU antitrust heat over data collection policies

Post published:06 December 2019
Post category:Blog Facebook Google Google AdWords Google Analytics Pay Per Click Search Engine Optimisation Social Media Social Media Ads
Reading time:3 mins read

Google is on the receiving end of another wave of antitrust scrutiny in Europe. A report in Reuters claims that Google must face a detailed examination of the way it…

WEB ONLINE INTERNET TECHNOLOGY AND DIGITAL MARKETING CONCEPT

Choosing the right social media platforms to promote your brand

Post published:04 July 2019
Post category:Blog Creative Facebook General Instagram LinkedIn Social Media Social Media Ads Twitter
Reading time:4 mins read

It is very common for a startup business, to create a business page on every social media platform to get your brand name out there. But is this the right thing to do?

Creating and publishing content on the right platforms is a great way to build a strong relationship with your audience and customers. There are a range of platforms available for businesses to use but it’s important to ask yourself:

Is this platform going to get you results?
Are you putting yourself in front of the right audience for your business on this platform?
How do the features of this platform meet the needs of my business?
How much time is needed to maintain this platform?

Let’s find out! This blog covers the basics of choosing the correct social media platforms to promote your business and why.

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Business desk concept - DIGITAL MARKETING

Maximise your marketing efforts with the Facebook Pixel

Post published:16 May 2019
Post category:Blog E-Commerce Facebook General Instagram LinkedIn Social Media Social Media Ads Twitter
Reading time:5 mins read

The Facebook advertising platform has grown and expanded over the past few years so much so that businesses of all sizes and industries are now using it to their advantage! As a result, Facebook developed the Facebook Pixel allowing businesses to gain data and insight into their audience without having to be ‘tech-savvy’.

(more…)