October 7, 2020

Google Ads Vs Facebook Ads

When it comes to digital marketing, business owners are spoilt for choice. However, deciding on which platform they should market their businesses on can be a daunting task. To help you make a more informed decision, we will be looking at two of the biggest platforms of digital advertising, Google and Facebook.   Google Ads: Paid Search This is a […]
September 11, 2020

Christmas Predictions For 2020

Is it too early to talk about Christmas? Never. The global pandemic has definitely accelerated online shopping habits which means that this Christmas is expected to be a big one. You may be an avid lover of all things Christmas or you may be the complete opposite, but what we do know is that all advertisers should be taking advantage […]
July 24, 2020

What’s new to Facebook? Shops, Facebook Watch and Image Presentation

As one of the longest-running, most popular social networks, it’s no surprise that Facebook is always thinking of new ways to keep people connected and to drive business.  Here are some of the new updates that have been in focus over the last few weeks.     Facebook and Instagram Shops While this is not a new feature for many, […]
March 19, 2020

Coronavirus – Moving Marketing Spend Online

There is little doubt that we are living in trying times. The coronavirus has surprised us all with its speed, effects and the way it has changed our normal way of life, perhaps forever. But, with peoples resilience and determination, we will prevail.   Online Orders With self-isolation altering how we work and live, ordering from online retailers is on […]
February 28, 2020

10 Signs Your Social Media Campaign is Failing

Stagnant. Dormant. Lifeless. If these adjectives sum up your current social media performance, then you’ve come to the right place. In an age where everyone, and I mean everyone, including your nan, has a smartphone and access to the internet, there is no reason for your brand to be inactive on social media networks.  So, you’ve taken the facts into […]
January 28, 2020

Facebook shelves plans to introduce ads to WhatsApp

Facebook has reportedly backed off plans to insert ads into WhatsApp. According to The Wall Street Journal, the social media giant has disbanded the team it put together to figure out how to integrate ads into the messaging platform. It’s reported that the team’s work has also been removed from the app’s code. WhatsApp was purchased by Facebook in 2014 […]
December 6, 2019

Google and Facebook take more EU antitrust heat over data collection policies

Google is on the receiving end of another wave of antitrust scrutiny in Europe. A report in Reuters claims that Google must face a detailed examination of the way it collects and uses data, and its shopping comparison engine rivals have submitted a formal complaint to the European Commission (EC) that business practices at Google are in violation of a […]
July 4, 2019

Choosing the right social media platforms to promote your brand

It is very common for a startup business, to create a business page on every social media platform to get your brand name out there. But is this the right thing to do? Creating and publishing content on the right platforms is a great way to build a strong relationship with your audience and customers. There are a range of […]
May 16, 2019

Maximise your marketing efforts with the Facebook Pixel

The Facebook advertising platform has grown and expanded over the past few years so much so that businesses of all sizes and industries are now using it to their advantage! As a result,  Facebook developed the Facebook Pixel allowing businesses to gain data and insight into their audience without having to be ‘tech-savvy’.
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