The Facebook advertising platform has grown and expanded over the past few years so much so that businesses of all sizes and industries are now using it to their advantage! As a result, Facebook developed the Facebook Pixel allowing businesses to gain data and insight into their audience without having to be ‘tech-savvy’.
Love them or hate them, hashtags are commonly used throughout all social media platforms and are a great tool to help get your social media posts seen by a wider audience online. What Is a Hashtag? A hashtag is a type of metadata used on social media networks including Twitter which allows users to apply dynamic, user-generated tagging into their […]
Imagine that you’re a business searching for another marketing avenue to promote your brand and service. When you start your search, you come across Social Media Advertising. So how can Social Media Advertising benefit your business and how can you ensure you are targeting the right audiences? This blog is here to help you, continue reading to learn more about […]
Intro As the year draws to a close we can start to look ahead at the ever-changing world of online marketing and see what trends could prove to be popular in 2019. 2018 saw all the major social media platforms make significant changes to ever improve the user experience, such as Facebook changes to the newsfeed which introduced more personal […]
Do you own or work for a small business? Would you like to learn more about the benefits of Social Media and how you can use Social networks to your advantage? Here’s everything you need to know about each Social Media platform in one quick and easy blog!
Traditional media is losing its significance within the market as digital marketing and online activities continue to grow in popularity. Social media encourages connectivity and creativity and with that brings more opportunities for businesses. Instagram is one of the most popular social media platforms around with its extensive visual nature, it allows everyone from big brands to small businesses promote […]
All businesses know that qualifying a service or product before purchasing is always vital. This is especially true when choosing the correct path for your companies online marketing. But, what is the difference between organic and paid social media and which one is right for your business? Continue reading to find out…
No matter what industry your business is in, your social media presence is essential and portrays an overview of your brand for customers and potential customers. The growth of your audience is an important factor for any business and is always one that you want to see an increase month on month, however, with Twitter’s recent update, will you see […]
So, your company has got the Facebook account and Twitter feed up and running, and you’re engaging with clients or customers and have mastered digital marketing. In that case, why, when you visit other sites, is a chatbot the first thing that pops up? Welcome to the never-ending trend of advances in technology.