On 13th January 2020, Google announced via its Search Liaison Twitter account (@searchliaison) that the first Core Update for 2020 has now gone live. Let’s look at what this update means and how it might affect SEO performance. What exactly are Google Core updates? As Google explains on its Webmasters blog, Google Core updates are essentially more significant versions […]
While it’s common knowledge that Google frequently updates that requirements, specifications, and updates for websites, these new guidelines often come by surprise to many businesses. As such, each update leads to frantic shuffling and strategy changing, to get ahead of the bots and stick to that coveted top spot. But with the recent BERT update, Google has given us a […]
When most people think about search engines, it’s Google that comes instantly to mind. In fact, so much so that ‘Google’ has become an oft-used verb. “Let me Google that for you” or “I’m going to Google it”, are phrases that you might expect to hear. However, are people always talking about using Google’s search engine? Though we use Google […]
Google is on the receiving end of another wave of antitrust scrutiny in Europe. A report in Reuters claims that Google must face a detailed examination of the way it collects and uses data, and its shopping comparison engine rivals have submitted a formal complaint to the European Commission (EC) that business practices at Google are in violation of a […]
It’s never too early to think about Christmas if you want your online store to maximise on seasonal spending. It’s no secret that people spend huge sums on gifts, entertainment and food over the festive season. Estimates suggest that in the UK we splash out around £19.5 billion on Christmas presents, food, drinks, decorations and parties. What’s not so widely […]
Google Ads accounts are very complex and there are a huge range of factors that can affect the performance of an advertisers campaign. If your Google Ads account is not delivering the results that you’re looking for, you may be making some of the most common mistakes which can easily be rectified.
It’s only natural to wonder what your paid ads would look like when searching for a particular term, where they are placed or whether they are even showing at all. However, this curiosity has the potential to cause harm to your campaigns and is definitely not a wise move. 1. Impressions Searching for your ads will increase the number of […]
Choosing the correct attribution model for your business may seem difficult and confusing so it is important that you fully understand the pros and cons of each model. With 6 potential models to choose from, it’s important that you choose the right one that best suits your requirements.