As many of us agree, Christmas can’t come soon enough this year! Over the past 11 months, we’ve seen a year unlike any other. Businesses have had to change the way they operate and market, and customers have changed the way that they engage and shop. So with this in mind, how can you be prepared for Black Friday, Cyber […]
When it comes to digital marketing, business owners are spoilt for choice. However, deciding on which platform they should market their businesses on can be a daunting task. To help you make a more informed decision, we will be looking at two of the biggest platforms of digital advertising, Google and Facebook. Google Ads: Paid Search This is a […]
So your Google account is live and has been running for a while now. Things are going well, enquiry numbers are up and you’re looking to invest more money into the campaigns as a result but before you do that you need to establish whether or not you’re wasting spend anywhere in your campaigns at the moment. Maybe you’re spending […]
For years, Google has always been the one that springs to mind when you have a question that needs answering or you’re looking for a product/service. However, everyone seems to forget about, or just simply ignore, Bing. So, let’s take a fair look at both search engines…
Make no mistake, we are at war! We are fighting an invisible enemy that can and does strike at any time. The only way to beat it is to follow the guidelines and starve it out because we will win this battle of attrition. When Will Your Business Recover? That’s all very well but what are your plans for […]
A website is the backbone of any business, regardless of which type of online marketing you are focusing on. Every type of advertisement, content or information that you put online will direct users back to your website so it’s vital that it gives them a clear idea of your brand and the types of products or services that you are […]
Truth be told, there are no specific things that will supercharge your PPC campaigns. You have to do everything to the highest possible standard. Nevertheless, I’ve put together some tips that should give you a leg up on the competition.