Google is on the receiving end of another wave of antitrust scrutiny in Europe. A report in Reuters claims that Google must face a detailed examination of the way it collects and uses data, and its shopping comparison engine rivals have submitted a formal complaint to the European Commission (EC) that business practices at Google are in violation of a […]
It’s never too early to think about Christmas if you want your online store to maximise on seasonal spending. It’s no secret that people spend huge sums on gifts, entertainment and food over the festive season. Estimates suggest that in the UK we splash out around £19.5 billion on Christmas presents, food, drinks, decorations and parties. What’s not so widely […]
Google Ads accounts are very complex and there are a huge range of factors that can affect the performance of an advertisers campaign. If your Google Ads account is not delivering the results that you’re looking for, you may be making some of the most common mistakes which can easily be rectified.
It’s only natural to wonder what your paid ads would look like when searching for a particular term, where they are placed or whether they are even showing at all. However, this curiosity has the potential to cause harm to your campaigns and is definitely not a wise move. 1. Impressions Searching for your ads will increase the number of […]
Choosing the correct attribution model for your business may seem difficult and confusing so it is important that you fully understand the pros and cons of each model. With 6 potential models to choose from, it’s important that you choose the right one that best suits your requirements.
Have you noticed that your website is receiving traffic but no leads or sales? This could be as a result of your website’s conversion rate. To increase conversion rate, you can change parts of your website that may currently be limiting your users and this is called Conversion Rate Optimisation (CRO).