Which Attribution Model Is Best For You?
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Which Attribution Model Is Best For You?

Choosing the correct attribution model for your business may seem difficult and confusing so it is important that you fully understand the pros and cons of each model. With 6 potential models to choose from, it’s important that you choose the right one that best suits your requirements. (more…)

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What Is Conversion Rate Optimisation & How Can It Benefit You?
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What Is Conversion Rate Optimisation & How Can It Benefit You?

Have you noticed that your website is receiving traffic but no leads or sales? This could be as a result of your website’s conversion rate. To increase conversion rate, you can change parts of your website that may currently be limiting your users and this is called Conversion Rate Optimisation (CRO). (more…)

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The Introduction Of The New AdWords Interface
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The Introduction Of The New AdWords Interface

Google began sending reminders to advertisers in June regarding the permanent switch off of the old AdWords interface, and the time will soon come for the new interface to be the only way to manage AdWords accounts. As the new AdWords interface is now in play, it promises easier navigation, exclusive tools and an all-around more seamless experience. However, for those still who were still using the old AdWords interface, it may be a lot more difficult to get equipped with. Are you ready? (more…)

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Advertiser’s Biggest Fear: Fraudulent Clicks!

Many advertisers within the digital marketing world fear click fraud but the question is – is this really something to worry about?

Pay Per Click advertisers often make the assumption that they are a victim of click fraud, often when their costs are exceeding their expectations but in most occasions, this assumption is incorrect. (more…)

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Avoid for Success: 3 of the Biggest PPC Mistakes.
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Avoid for Success: 3 of the Biggest PPC Mistakes.

Don’t Set It and Forget It!

Neglecting your AdWords campaigns is a common mistake made by many. Google AdWords requires consistent management – even the most perfectly set up campaign will ultimately fall if it is not managed properly. (more…)

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Black Friday is about to take over! How can E-commerce compete?
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Black Friday is about to take over! How can E-commerce compete?

[fusion_text]Black Friday has a clutch on the consumer world. Deals after deals are being flung out from the arms of businesses all over the world, aiming to capitalise on the biggest day of the calendar year as the Christmas season starts ringing its bells.

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The game of cat and mouse continues for Facebook and AdBlock Plus
Sankt-Petersburg, Russia, August 31, 2018: Google Ads AdWords application icon on Apple iPhone X screen close-up. Google Ad Words icon. Google ads Adwords application. Social media network

The game of cat and mouse continues for Facebook and AdBlock Plus

Another day, another development in the ongoing feud between Facebook and AdBlock Plus, one of the leading ad-blocking companies. (more…)

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