September 7, 2018

What Is Conversion Rate Optimisation & How Can It Benefit You?

Have you noticed that your website is receiving traffic but no leads or sales? This could be as a result of your website’s conversion rate. To increase conversion rate, you can change parts of your website that may currently be limiting your users and this is called Conversion Rate Optimisation (CRO).
September 5, 2016

The game of cat and mouse continues for Facebook and AdBlock Plus

Another day, another development in the ongoing feud between Facebook and AdBlock Plus, one of the leading ad-blocking companies.
January 14, 2016

There Was A Big Algorithm Update Last Weekend (But It Wasn’t Penguin)

  So it’s official: If you’ve seen some big fluctuations in traffic and positions over the past week then you can blame Google’s core algorithm update which included a Panda update. Google representatives have since confirmed that last weekend saw a huge core algorithm update but it was not the Penguin algorithm that SEO professionals have been expecting since pre […]
December 17, 2015

Google’s Top Trends From the UK in 2015

  It’s that time of the year when Google releases its top trends of the year and 2015 makes me feel… old. Mostly because I would have to Google search who many of the people are but I guess maybe that is partly what got them into those top positions. Before I reveal the top trend lists, let’s take a […]
October 29, 2015

AI Is Taking Over: Google’s New RankBrain Algorithm.

  “The future’s not set. There’s no fate but what we make for ourselves.” – John Connor. Terminator 2.   Monday the 26th of October: Judgement day.   It was a Monday like any other… That was until the Google equivalent of Skynet took over… Okay, Okay, I’m being overly dramatic here, working in online marketing, I have to be when […]
October 22, 2015

What Should My Budget be for Adwords? Part 2: Other Things to Consider!

  Last week I blogged about “What Should My Budget be for Adwords?” I tried to keep it brief but it’s not always a straight forward question when there are so many factors that affect whether a budget will be sufficient or not. Adwords will of course tell you if you are limited by budget but it’s always good to […]
October 15, 2015

What Should My Budget be for Adwords?

  If you’re new to Adwords then the one of the first questions you are going to ask is: “How much should I budget to spend per month on my campaign?” The short answer is always “Whatever you are comfortable with spending” – But that may not be realistic. Of course you want to spend as little as possible and […]
September 25, 2015

Google’s making bookings easier for hoteliers & consumers

Google are making changes to the way we view information regarding hotels. Earlier in the year Google announced improvements that would enable a searcher to view more detailed information about hotels such as reviews, prices & availability. People could see this information directly in the search results or in Google maps. Well this month there will be more changes to […]
August 28, 2015

Adwords & SEO: Working Together

  A lot of the time, online business owners think of running Google Adwords OR making effort towards SEO: One OR the other but not both together. This is often because of budget constraints or the need to see a quick ROI  so the business owner cannot wait for the long term results that you typically see with SEO… When it’s […]
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