May 27, 2014

Google Patents ‘Implied Links’ as Ranking Factor

  A few weeks ago Google quietly published Patent US 8,682,892 titled “Ranking Search Results” by it’s inventors Navneet Panda and Vladimir Ofitserov. The interesting part of this (very wordy) patent is the section describing ‘implied links’ as a ranking factor: In other words, mentions (or citations) of a brand (in addition to regular links) being considered when ranking a website in search. […]
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