Shopping feeds can be very confusing at times so it is no surprise that the majority of advertisers choose not to optimise their product feed. However, if you’re having trouble with your Google Shopping campaign, your shopping feed may be the part that is letting your entire campaign down.
It is common knowledge that mobile searching is becoming increasingly popular as more people switch to their hand-held device rather than use their desktop. So, in timely fashion, Google have redesigned Google shopping in hope of driving even more customers to purchase at the crucial point of their search. Forty-percent of shopping searches are on broad terms, basically speaking we know […]
With the holiday season upon us we all no doubt will be buying gifts for all of our family and friends, and according to Google shoppers are buying increasingly swiftly, with each mobile shopping session lasting 7% less time than last year. Google have also informed us that shoppers are making 64% more purchases in the retail category, according to […]
Struggling to find your search query report for shopping campaigns? Fret no more! Google has taken them from the Keywords tab and added them under the dimensions tab titled “Search Terms”. Even more oddly, you can’t (at the time of writing) select a query and add it as a negative! To do this, you need to go to […]
Google obviously want to ensure that shoppers have the best experiences possible and the only way to ensure this is to keep making positive changes. Well that’s exactly what Google are doing with regards to shopping ads. Promotional text is a feature that is added to your ad groups in AdWords, people use this to highlight specific offers such as […]
In mid December 2014, Google announced that it was rolling out a new metric that helps to measure the impact of search ads on actual store visits and sales. The data collected by this new ‘visits’ metric looks set to prove extremely useful for marketing directors, and indeed anyone who works in the field of online marketing. In previous years, […]
I blogged about the upcoming changes to Google Shopping a few weeks ago with details of what to expect but in light of some information coming out of the US (Where Google Shopping is already a fully paid service) I feel it’s time for a follow up. So, I’m reading a lot on Social Media and various forums about the […]