Reinforced Beds

  • Post category:Case Study
  • Reading time:2 mins read

124% Increase in Revenue150% Increase in Organic TrafficThe Brief
Reinforced beds approached DPOM in early 2020 with the task of improving their organic visibility in addition to improving ROI from their…

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The Sleep Shop

  • Post category:Case Study
  • Reading time:1 mins read

240% reduction in CPA Google Ads (Search, Display & Shopping), SEO and strategy. The Brief The SleepShop is a leading retailer of Mattresses and Beds from leading brands such as…

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Vinyl Warehouse

  • Post category:Case Study
  • Reading time:1 mins read

1384% increase in salesGoogle Ads - Shopping and Search AdsThe BriefVinyl Warehouse are an industry leading provider of adhesive decorative products. As an e-commerce website, the brand is reliant on…

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International Institute of Anti-Ageing

  • Post category:Case Study
  • Reading time:1 mins read

850% increase in conversions  Google Ads (Search and Display) The Brief The iiaa approached DPOM to assist with their transition from wholesale to retail. DPOM were required to develop new…

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The Importance of Optimising Your Google Shopping Feed
Office table with digital tablet showing search engine marketing concept

The Importance of Optimising Your Google Shopping Feed

Shopping feeds can be very confusing at times so it is no surprise that the majority of advertisers choose not to optimise their product feed. However, if you’re having trouble with your Google Shopping campaign, your shopping feed may be the part that is letting your entire campaign down. (more…)

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Google update shopping search results for mobile
Johor, Malaysia - Dec 9, 2013: Photo of Google website on a monitor screen. Google Inc. is an American multinational corporation specializing in Internet-related services and products, Dec 9, 2013 in Johor, Malaysia.

Google update shopping search results for mobile

It is common knowledge that mobile searching is becoming increasingly popular as more people switch to their hand-held device rather than use their desktop. So, in timely fashion, Google have…

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AdWords Shopping Keywords – Search Queries Moved to Dimensions Tab
Advertising concept: Glowing text PPC, Hand Drawn Marketing Icons in grunge dark room with Wooden Floor, black background

AdWords Shopping Keywords – Search Queries Moved to Dimensions Tab

    Struggling to find your search query report for shopping campaigns? Fret no more! Google has taken them from the Keywords tab and added them under the dimensions tab…

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Google implementing automated extensions for PLA’s
Mountain View, California, USA - August 15, 2016: Google sign on one of the Google buildings. Exterior view of a Google headquarters building. Google is specializing in Internet services

Google implementing automated extensions for PLA’s

Google obviously want to ensure that shoppers have the best experiences possible and the only way to ensure this is to keep making positive changes. Well that’s exactly what Google…

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What does Google’s ‘Visits’ metric mean for AdWords and Offline Shoppers
Sankt-Petersburg, Russia, August 31, 2018: Google Ads AdWords application icon on Apple iPhone X screen close-up. Google Ad Words icon. Google ads Adwords application. Social media network

What does Google’s ‘Visits’ metric mean for AdWords and Offline Shoppers

In mid December 2014, Google announced that it was rolling out a new metric that helps to measure the impact of search ads on actual store visits and sales. The…

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