May 1, 2020

Google Offers Ad Credits for SME’s During COVID-19

More and more people are reaching out to Google to ask them what they are planning to do to help small and medium businesses and, finally, Google have answered!
March 5, 2020

Everything You Need To Know About Conversion Tracking

Do you find yourself taking a rough guess of how many of your leads or purchases came directly from your Google Ads campaigns? Wouldn’t it be easier for Google to work all this out for you? 
February 27, 2020

5 Tips to Supercharge Your PPC Campaigns

Truth be told, there are no specific things that will supercharge your PPC campaigns. You have to do everything to the highest possible standard. Nevertheless, I’ve put together some tips that should give you a leg up on the competition. 
February 20, 2020

How To Get Instant Results with Google Ads!

Are you thinking about setting up a  Google Ads campaign and want to ensure you get results instantly? Or are your campaigns underperforming so you’re looking for an instant boost in conversions? Unfortunately, this is not always possible but here are some tips to get the results you want as fast as possible!
January 24, 2020

Google must offer a choice of default search engines

Google is being told by regulators that it must offer a choice of default search engines on upcoming Android devices. Google builds Android software, and so it’s no surprise that until now these devices have used Google for search. If you wanted a different default search engine, you’d have to dig deep through Settings menus.   What’s changing for search […]
January 16, 2020

Google finally launches the redesigned search experience for desktop

Back in May 2019, Google rolled out an update to the search experience on mobile which made significant layout changes – especially regarding organic results. As is so often the case with Google’s product updates, this was originally a mobile-only change which has now made its way to the desktop experience. On January 13th 2020, Google’s SearchLiaison alias on Twitter […]
January 15, 2020

Google rolls out 2020’s first Core update for January

On 13th January 2020, Google announced via its Search Liaison Twitter account (@searchliaison) that the first Core Update for 2020 has now gone live. Let’s look at what this update means and how it might affect SEO performance.   What exactly are Google Core updates? As Google explains on its Webmasters blog, Google Core updates are essentially more significant versions […]
January 7, 2020

SEO is getting more specific: Here’s what you need to know

While it’s common knowledge that Google frequently updates that requirements, specifications, and updates for websites, these new guidelines often come by surprise to many businesses. As such, each update leads to frantic shuffling and strategy changing, to get ahead of the bots and stick to that coveted top spot. But with the recent BERT update, Google has given us a […]
December 19, 2019

What alternative search engines might your customers be using?

When most people think about search engines, it’s Google that comes instantly to mind. In fact, so much so that ‘Google’ has become an oft-used verb. “Let me Google that for you” or “I’m going to Google it”, are phrases that you might expect to hear. However, are people always talking about using Google’s search engine? Though we use Google […]
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