May 17, 2019

An SEO Recap from Google’s 2019 State of the Union Address

The State of the Union address is a yearly event where representatives from Google announce new features alongside important hints. This year’s speakers were John Mueller and Martin Splitt. It’s definitely worth a watch. There were many Search Engine Optimisation tips and hints provided by Google’s speakers and you can find some of these below. Google is focusing on images […]
December 18, 2018

Social Media Marketing Predictions 2019

Intro  As the year draws to a close we can start to look ahead at the ever-changing world of online marketing and see what trends could prove to be popular in 2019. 2018 saw all the major social media platforms make significant changes to ever improve the user experience, such as Facebook changes to the newsfeed which introduced more personal […]
October 2, 2018

Black Friday, Cyber Monday and Festivities.

  Every year Google is impressing on us the importance of being mobile first, the importance of understanding our target audience and their behaviours and the way that their ever-improving automation allows you to take advantage of it.  There’s the new interface and their new responsive ads to implement. All of these new changes could lead the average person to […]
July 19, 2018

The Introduction Of The New AdWords Interface

Google began sending reminders to advertisers in June regarding the permanent switch off of the old AdWords interface, and the time will soon come for the new interface to be the only way to manage AdWords accounts. As the new AdWords interface is now in play, it promises easier navigation, exclusive tools and an all-around more seamless experience. However, for […]
June 29, 2018

Google’s Major Rebranding Of Its Ad Lineup

On Tuesday, Google announced that the AdWords and DoubleClick brands will soon cease to exist. Starting in mid-July, there will be three main pillars in the new Google Ad Lineup.
May 17, 2018

Adwords Management & App Installations

Apps are extremely popular as I’m sure you’re aware and they can help you with anything from playing the next extremely addictive game (Fortnite, is that you?) or helping maintain a healthy lifestyle by monitoring your food intake using only an app. There’s an app for just about everything. However, apps are extremely big projects for most and it takes […]
September 2, 2016

Facebook and Whatsapp: a marketing masterstroke, or an invasion of privacy?

The news that Whatsapp users will have their phone numbers automatically shared with the social networking giant Facebook has split opinion. Some are indifferent about Facebook using the content of your Whatsapp messages to send you targeted adverts on the social networking site, but privacy campaigners say it is a step too far. When Whatsapp joined Facebook in 2014, it […]
April 6, 2016

Google’s payment warnings are an issue at their end

We have been aware for a couple of days now with an issue that has been happening within peoples Adwords accounts where there is a warning stating that their billing method cannot be charged. Google have assured us that this is an issue with their platform and their team are working hard to fix it. So, if you have logged […]
February 23, 2016

Google implement campaign drafts and experiments

As a digital account manager you are constantly weighing up different options when making changes to different campaigns. Should I implement a mobile bid adjustment? Should we create a completely separate ad schedule for this campaign? – Said changes aren’t always easy. Adwords is fully accountable, so the changes you make have substance to them & you will never make […]
CALL NOW