Yes, the original social networking sites were initially designed for connecting people. But since then, they’ve become transformational business tools and resources that allow brands to connect with customers in ways that have never been seen before.
We spend more time consuming digital content over TV, Radio and Print. This is an absolute fact, yet we often see Advertising investments weighted more towards more traditional media. If our target customers spend more time online then where should we advertise to them most? Not on the Radio Not on the TV Not in print You guessed it, online. […]