January 7, 2016

Twitter Going to Roll Out a 10,000 Character Limit?

  Twitter, the social media giant, well known for their 140 character limit is considering a 10,000 character limit and if it is going to happen then it will be happening soon. In Q1 2016, it’s being reported from multiple sources that the same character limit Twitter has for direct messages will be deployed for all Tweets though this should […]
December 17, 2015

How match types affect a campaigns performance

It is basically the first lesson that any PPC account manager learns, how to use different match types in your campaigns. It is essential to any campaign that we utilise all of the tools available. If you use too many exact match types you can cause an account to become stale. You will still receive consistent conversions from your exact […]
October 29, 2015

AI Is Taking Over: Google’s New RankBrain Algorithm.

  “The future’s not set. There’s no fate but what we make for ourselves.” – John Connor. Terminator 2.   Monday the 26th of October: Judgement day.   It was a Monday like any other… That was until the Google equivalent of Skynet took over… Okay, Okay, I’m being overly dramatic here, working in online marketing, I have to be when […]
October 22, 2015

What Should My Budget be for Adwords? Part 2: Other Things to Consider!

  Last week I blogged about “What Should My Budget be for Adwords?” I tried to keep it brief but it’s not always a straight forward question when there are so many factors that affect whether a budget will be sufficient or not. Adwords will of course tell you if you are limited by budget but it’s always good to […]
October 14, 2015

Don’t fixate over the CPC of your keywords

There is a common issue that occurs when discussing keywords with clients or potential clients and it is the cost per click of each keyword. During my time working as an AdWords account manager I have had the conversation hundreds of times and logically speaking I can see why. If you don’t work in our industry it is easy to […]
September 23, 2015

Should I bid on my brand name in Adwords?

  One hot topic with Adwords managers and their clients is whether or not to bid on their own branded terms. The argument is always the same: “If I rank number one for people searching for my company by name then why should I pay extra for them to visit my site” – Which in all fairness is quite logical. […]
September 16, 2015

Cheap SEO Services

  We all love a bargain. We love knowing that we’ve found a deal that cannot be beaten and we feel a sense of achievement from finding the lowest price available. But there is a big difference between buying an item and engaging a service and there really is no like-for-like quote when it comes to SEO. Rather like buying a car, […]
September 7, 2015

AdWords Shopping Keywords – Search Queries Moved to Dimensions Tab

    Struggling to find your search query report for shopping campaigns? Fret no more! Google has taken them from the Keywords tab and added them under the dimensions tab titled “Search Terms”. Even more oddly, you can’t (at the time of writing) select a query and add it as a negative! To do this, you need to go to […]
August 28, 2015

Adwords & SEO: Working Together

  A lot of the time, online business owners think of running Google Adwords OR making effort towards SEO: One OR the other but not both together. This is often because of budget constraints or the need to see a quick ROI  so the business owner cannot wait for the long term results that you typically see with SEO… When it’s […]