What is entity search and why should SEO marketers care?

When the world’s most popular search engine announces an update to their algorithm, everyone whose job involves search engine optimisation pays attention. However, there’s one ongoing change that Google is making that SEO marketers might not know about, as it’s a broader and more gradual move towards a new approach to search. Google hopes this will lead to more relevant search results, and what could be described as a more human response to search queries. They want to provide answers, not just links.

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