links
January 14, 2016
So it’s official: If you’ve seen some big fluctuations in traffic and positions over the past week then you can blame Google’s core algorithm update which included a Panda update. Google representatives have since confirmed that last weekend saw a huge core algorithm update but it was not the Penguin algorithm that SEO professionals have been expecting since pre […]
October 29, 2015
“The future’s not set. There’s no fate but what we make for ourselves.” – John Connor. Terminator 2. Monday the 26th of October: Judgement day. It was a Monday like any other… That was until the Google equivalent of Skynet took over… Okay, Okay, I’m being overly dramatic here, working in online marketing, I have to be when […]
September 16, 2015
We all love a bargain. We love knowing that we’ve found a deal that cannot be beaten and we feel a sense of achievement from finding the lowest price available. But there is a big difference between buying an item and engaging a service and there really is no like-for-like quote when it comes to SEO. Rather like buying a car, […]
August 20, 2015
Let’s keep this brief: You are looking for an SEO professional to manage your account, drive sales / enquiries and traffic to your website as a long term plan, to ensure you are seeing a good return of investment online… But you don’t know the right questions to ask. There are lots of companies out there, so who do […]
July 24, 2015
Instant traffic! Instant sales! Enquiries at their highest ever level: Instantly! Let’s make a few tweaks to your website and become an overnight success! *Everyone Cheers* There is a common misconception that there is a secret formula to “owning the internet” and dominating the first page of results.. In recent years of SEO, this is a half-truth at best. […]
April 23, 2015
The world’s second biggest social networking site (Yes, really. After Facebook) is ten years old today! The Google-Owned video upload site Youtube has been showcasing hilarious cat videos and shots of people falling over for a whole decade today so we should likely celebrate with a few fun facts and video favourites as well as pointing out what a potent […]
April 2, 2015
It seems like everyone is in competition when it comes to April Fools jokes and now it’s become a potent tool for online advertisers to get a bit of “viral” link juice going. Many big companies put a lot of effort into a graphically-involved joke and in some cases even fully working programs. No longer content with clingfilm on […]
March 26, 2015
“We’ll take your money, do no work and deal with the consequences if or when you notice!” Yes, sadly this seems to be the attitude of a lot large companies in our industry. Whether it be SEO or PPC management services, I’m agitated (But no longer shocked) every time I hear about the lacklustre effort and shoddy attitude towards providing the service they […]
March 19, 2015
There are plenty of misconceptions when it comes to online business: The first is always the “build it and they will come” attitude to having a website… Then every step along the line is a case of expectation vs reality. Many companies and individuals have an assumption that simply owning a website will instantly improve their income. It won’t. […]