In an ingenious move to bring their brand into the physical world, Google have opened their first ever branded physical store. When we think of Google, we tend to only think of their search engine. However, the company has been doing a lot more than helping people find websites lately. With a range of Android-powered phones and tablets, a selection of ‘Chromebook’ laptops and even a few TV services, Google have transformed themselves into a fully-fledged tech giant and a serious competitor to Apple. Creating a storefront with their name on it was the next logical step.
Continue Reading Google opens a physical store… and it might be the smartest bit of online marketing they’ve ever done
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