marketing
October 16, 2018
Do you own or work for a small business? Would you like to learn more about the benefits of Social Media and how you can use Social networks to your advantage? Here’s everything you need to know about each Social Media platform in one quick and easy blog!
September 20, 2018
Traditional media is losing its significance within the market as digital marketing and online activities continue to grow in popularity. Social media encourages connectivity and creativity and with that brings more opportunities for businesses. Instagram is one of the most popular social media platforms around with its extensive visual nature, it allows everyone from big brands to small businesses promote […]
September 7, 2018
Have you noticed that your website is receiving traffic but no leads or sales? This could be as a result of your website’s conversion rate. To increase conversion rate, you can change parts of your website that may currently be limiting your users and this is called Conversion Rate Optimisation (CRO).
June 29, 2018
On Tuesday, Google announced that the AdWords and DoubleClick brands will soon cease to exist. Starting in mid-July, there will be three main pillars in the new Google Ad Lineup.
June 14, 2018
Many businesses will pick one form of marketing over the other purely to keep to their budgets, we know a holistic online marketing approach is ultimately required, but which single marketing channel is best for you at this moment? Traditional marketing is a large category that includes many forms of advertising such as newspaper/magazine adverts, television and radio adverts, flyers, […]
August 30, 2017
If you work in marketing, digital marketing or you have the responsibility for marketing and promoting your business, you will no doubt have heard of PPC or pay-per-click advertising. If you’re unsure what PPC advertising is, how it works and how it can help your business to promote its services and grow, then read on below.
August 2, 2017
Twitter is a great place for direct-to-consumer companies to develop and grow their client bases. But your business could also benefit from this platform which is all too often overlooked by business-to-business marketers.
July 12, 2017
There are many different forms of digital marketing available in the modern day. So many that it can be difficult for marketing teams and businesses to decide which ones they should be including as part of their overall marketing plans.
May 18, 2017
The importance of a relevant, crystal clear image to head a piece of content is massive. So much so, that marketers have taken the use of images to the next level in creativity, quality and the use of different formats and publishing platforms.