February 18, 2015

How Does AdWords Keyword Matching Work?

  Keywords / key phrases connect a searchers query to relevant adverts within Google AdWords. Within AdWords we can split keywords into two categories: Biddable keywords (Keywords that we set within the account) Matched keywords (Keywords AdWords system matches to Biddable keywords). When we “build” an AdWords campaign we research and add biddable keywords – in other words, keywords that we […]
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