Social Media is an ever-growing platform that more and more businesses are integrating into their marketing strategies. But, as a small business how can you utilise platforms such as Facebook and Instagram to your advantage? The first step is to create a well-developed plan which includes these rules:
All businesses know that qualifying a service or product before purchasing is always vital. This is especially true when choosing the correct path for your companies online marketing. But, what is the difference between organic and paid social media and which one is right for your business? Continue reading to find out…
Social media has grown at a rapid pace in the last decade. Originally a tool simply for people to socialise, it is now also a platform where businesses can market themselves at a fraction of the cost of traditional advertising. If you’re considering setting up a social media marketing campaign and need proof that businesses really do benefit from it, […]
So, your company has got the Facebook account and Twitter feed up and running, and you’re engaging with clients or customers and have mastered digital marketing. In that case, why, when you visit other sites, is a chatbot the first thing that pops up? Welcome to the never-ending trend of advances in technology.
Social media is a powerful marketing tool for businesses. But what about the small business? How can social media help to boost the productivity and online presence of the small business? Well, social media has a pivotal role to play. It is important to remember that customers are the backbone of the small business industry and can help to both […]
If you’re running an ecommerce site, chances are that your business already has a social media presence across different channels. If you do, then you will be well aware that social media provides you with a quick and easy way to reach more consumers as well as increase the awareness of your brand. Additionally, it enables you to communicate with […]
If you’re a brand new start-up or a business that has previously relied upon traditional marketing methods to promote your products and services, then creating a digital strategy for the first time can be tough (particularly if you have a small budget). There are several channels available to you, and so you may feel confused about which is right for […]
Social media is one of the greatest digital marketing tools available to businesses, and one of the best parts of this is the fact it is largely free. It can be used in multiple ways to expand your outreach, promote your services, and generate sales leads – but are you using it effectively?