In 2017 Microsoft made the announcement that Standard Text Ads (STAs) could no longer be created or edited. Instead, Expanded Text Ads (ETAs) would take their place. That was in March of that year and it was expected that STAs were soon to die out. Instead, three years later, they are still rolling on. Existing STAs still feature on searches […]
Skype is getting its biggest facelift in years, by bailing on its light-blue theme for a fully customizable interface, with features aimed at the way young people prefer to communicate, from emojis to a Snapchat-like recap of the day (story).
In June, Microsoft purchased LinkedIn for $26.2 billion, sending ripples right through the business world. Now, social media is waiting for the shockwaves of the American giant’s acquisition to arrive. Should we expect to see change in Linkedin? With this amount of investment taking place, there will doubtless be some long term goals for the site. Many think Microsoft are […]
Google has lost its deal with AOL that it has held since 2002 but in the same breath AOL only controls around 1% of search traffic in the US. When Google first signed their deal with AOL they were still an up and coming company and it was a huge achievement. They managed to renew the deal until now – […]
Back in the halcyon days of 2010, Microsoft and Yahoo signed up to a partnership. The main tenet of this search alliance was that Yahoo’s searches were to be powered by Microsoft. The search alliance was created to challenge Google’s dominance of the search engine market in a way that would benefit both Yahoo and Microsoft. However, after just over […]